Online Marketing Glossary: Algorithm
Algorithm:
- A set of mathematical equations or rules that a search engine uses to rank the content contained within its index in response to a particular search query.
The algorithm is what powers search engines, and also provides websites with page ranks, Alexa rankings, Technorati authority, etc. The algorithm often takes into account inbound links, outbound links, where the inbounds are coming from, where the outbounds are going to, number, quality, etc.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Linkspam
Linkspam:
- A company attempts to place as many inbound links as possible to it’s site regardless of the context of the originating site.
Unfortunately, I’ve seen this before in practice. Uninformed manager put their stock entirely into metrics, so that inbound link metric and page rank can be heavy hitters. Professionals truly versed in proper SEO strategies know that the originating content matters almost just as much as the presence of the link.
It can be difficult to push back to overbearing and uneducated managers sometimes, so remember that you have your industry peers to help you to formulate convincing arguments for your side.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Inbound Link
Inbound Link:
- A link to a particular page from elsewhere on the Internet. Inbound links are important to SEO because many search engines’ rankings are at least partially based on the amount of inbound links.
Your break from the glossary is over! Inbound links are tricky as you usually have no influence on whether you get them or not. A good tip is to submit your site to directories at the beginning to start building some inbound links, and make sure your content is good. If you have excellent content, more blogs and other websites within your niche will want to link to yours.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
