Posts Tagged "Interactive Advertising Bureau"

ThinkTank Remix 2011: ‘El’evated Marketing Tools

Posted on Sep 28, 2011 in Affiliate Marketing, Conferences & Networking |

This is the one other set of notes I still have from May’s ThinkTank Remix conference.  Next week I’ll share the way more recent CJU notes with you 🙂

  • IAB has new standard sizes and de-listed a bunch of common sizes.  Most managers agree that it’s more important to listen to your affiliates as to what they need first.
  • A lot of blog templates automatically included spaces for 125×125 & 468×60 so you should include those or you might lose a lot of bloggers.
  • Must be very responsive to your affiliates and what their needs are.
  • If you’re going to have an extensive text link library, be sure to include all the various landing pages.
  • Being able to customize where links land … Deep linking is critical.
  • Optimize the first still image in the video…call to action, not commercial so it doesn’t scream ad, most users drop off video at 45 seconds so get your offer across in 10, main point in 30, make sure your background soundtrack isn’t too loud.
  • ShareASale uses Flash & sometimes the browser needs to upgrade to the latest version of Flash, so including a small text link suggesting the viewers upgrade flash on their browser is a good practice.
  • As an affiliate, I’m not going to use the video if you have a 800 # that’s not tracked or mention your website a bunch of times (thus encouraging viewers to type it in instead of clicking on the site’s affiliate links.  Mentioning the product is much better.
  • Giving your affiliates content standards & suggested content makes it easy for them.  The merchants did the research to know what works.
  • Experience with the product helps, so if you can get the product into their hands, that’s beneficial.
  • The content you need is already on the merchant’s site.  That’s the content that converts their customers.  Don’t copy it blatantly but replicate it and improve upon it.
  • Give affiliates a heads up on media exposure of your product.
  • People spend most of their time on the web on published content (53%).  23% social media, 7% email.
  • Create your own surveys & share the results.
  • 66% of content is shared via email. 28% social networking, 4 IM, 1 message boards, 1 personal blog.
  • 99% of people sharing through social media are sharing via multiple platforms.
  • Start collecting emails (double opt in) start small but start today.  Email is very neglected in affiliate marketing.  Instant traffic.
  • 20% of sales coming from the links people share what they bought.
  • Include the social sharing!
  • People are still comfortable with the brand advertising/ sharing on their news feeds on Facebook.
  • If people know who’s behind the business, they see those notes as sharing not as advertising.
  • Engage people because Facebook pays attention & burgs things that don’t get interaction.
  • Just asking a question & tell them what to do (Like this) is better than nothing.
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Affiliate Marketing Fanatics 9: Meetings, Skype, and Pure Vanity

Posted on Jun 15, 2009 in Affiliate Marketing, Affiliate Marketing Fanatics |

Podcast: Play in new window | Download

Affiliate Marketing Fanatics – A Publisher (Mike Buechele) and an Affiliate Manager (Trisha Lyn Fawver) talk about all things Affiliate Marketing. From blogging to branding, social media to search, video and more!

Okay, I got caught up on Friday with lots of work, so I didn’t get this episode edited until this weekend so we talk a lot about dated stuff, unfortunately.  But never fear – there’s plenty of good stuff that we cover in our sweet, sweet 30 minutes of podcast.

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IAB Revising Interactive Ad Units

Posted on Apr 30, 2009 in Affiliate Marketing |

The Interactive Advertising Bureau (IAB) today announced that it has held its first meeting of the Re-Imagining Interactive Advertising Task Force, comprised of top online publishers, media agencies and, for the first time, creative officers from the nation’s leading advertising agencies. Their purpose is to examine the current standards and update them, taking into consideration the evolution of online advertising.

“We believe we can make interactive advertising far more hospitable to the craft and practice of persuasion by putting creativity front and center in the development of advertising standards,” said Randall Rothenberg, President and CEO of the IAB. “By bringing creative agency leaders into the discussion of the standards, we highlight our industry-wide mission to showcase brands and engaging consumers in meaningful ways.”

The IAB first established a set of standards for interactive advertising in 2002.  These standards have become the golden rule in online advertising, be it traditional CPM or affiliate advertising.  The board includes players from heavy hitters like Cars.com, Disney Interactive Media Group, Google, Platform-A, Microsoft Advertising, Yahoo, and Turner Broadcasting System, Inc.

Also coming out of the IAB today is their Impression Exchange Solution.  This document sheds light on impression data and makes it easy to convert to a single standard that all publishers will recognize.

The document identifies the key functional requirements necessary for the automated exchange of impression data between publishers and third-party ad servers, which will allow publishers and agencies to detect and address discrepancies in near real-time.

Their goal is to minimize discrepancies in online data.  Good luck to the IAB!

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