Affiliate Marketing Fanatics 9: Meetings, Skype, and Pure Vanity
Monday
Jun 15, 2009
Affiliate Marketing Fanatics – A Publisher (Mike Buechele) and an Affiliate Manager (Trisha Lyn Fawver) talk about all things Affiliate Marketing. From blogging to branding, social media to search, video and more!
Okay, I got caught up on Friday with lots of work, so I didn’t get this episode edited until this weekend so we talk a lot about dated stuff, unfortunately. But never fear – there’s plenty of good stuff that we cover in our sweet, sweet 30 minutes of podcast.
- We chat about the Bay Area Affiliate Managers Coalition meeting held at eBay.
- The countdown excitement to getting vanity URLs for our Facebook profiles, and the nice aspect of having unique names.
- The Interactive Advertising Bureau’s video featuring Tim Carter of AskTheBuilder.com.
- Affiliate conferences coming up, including my excitement about traveling to Denver for the first time and a long foodie aside on bagels and pizza in the now SOLD OUT (exhibitors and meet market tables) Affiliate Summit in NYC.
- Using Skype for business calls, podcasts, and actually paying for a subscription.
- Finally a big shout out to custom bumper stickers giant John Fischer of Sticker Giant for helping us out for our upcoming Getting Noticed FAST panel in August.
IAB Revising Interactive Ad Units
Thursday
Apr 30, 2009
The Interactive Advertising Bureau (IAB) today announced that it has held its first meeting of the Re-Imagining Interactive Advertising Task Force, comprised of top online publishers, media agencies and, for the first time, creative officers from the nation’s leading advertising agencies. Their purpose is to examine the current standards and update them, taking into consideration the evolution of online advertising.
“We believe we can make interactive advertising far more hospitable to the craft and practice of persuasion by putting creativity front and center in the development of advertising standards,” said Randall Rothenberg, President and CEO of the IAB. “By bringing creative agency leaders into the discussion of the standards, we highlight our industry-wide mission to showcase brands and engaging consumers in meaningful ways.”
The IAB first established a set of standards for interactive advertising in 2002. These standards have become the golden rule in online advertising, be it traditional CPM or affiliate advertising. The board includes players from heavy hitters like Cars.com, Disney Interactive Media Group, Google, Platform-A, Microsoft Advertising, Yahoo, and Turner Broadcasting System, Inc.
Also coming out of the IAB today is their Impression Exchange Solution. This document sheds light on impression data and makes it easy to convert to a single standard that all publishers will recognize.
The document identifies the key functional requirements necessary for the automated exchange of impression data between publishers and third-party ad servers, which will allow publishers and agencies to detect and address discrepancies in near real-time.
Their goal is to minimize discrepancies in online data. Good luck to the IAB!
Cribbed Content for May 30th
Friday
May 30, 2008
Here we are at the end of May already?! It’s zoomed by really fast for me…I can’t believe summer is within our grasp! It’s been a short week thanks to the Memorial Day weekend, so not much news to summarize for you this week, but plenty to get your brain juices going!
- With the recent appointment of
That’s about it – good quality stuff. Have a great weekend recovering from such a grueling (yet short) week!
