Internet Marketing From The Real Experts
Friday
Jan 29, 2010
I’m excited to say that an article I wrote is included in the book Internet Marketing From The Real Experts
My article on Affiliate Manager Communication Strategies appears on page 15. Unfortunately since I wrote that article towards the beginning of FeedFront’s publication, it says I’m the marketing manager for PsPrint.com, which if you follow my blog you know that’s not true anymore. Oh well! I’m excited to be part of the gang of 88, and look forward to reading the entire book (well, the articles I haven’t already read in FeedFront).
From the back of the book:
What do Jay Berkowitz, Chris Brogan, Brian Clark, Jim Kukral, Ted Murphy, Jeremy Schoemaker, and Mari Smith have in comment? They all walk the walk when it comes to their Internet marketing expertise. And they also have joined dozens of innovators and thought shapers to share their ideas, advice, and insight.
Internet Marketing from the Real Experts is a collection of affiliate, email, blogging, podcasting, video, search engine, and social network rock stars that break down the how and why of Internet marketing in a clear, easy to understand way.
Their voices, their ideas, their action items, and their lessons learned from mistakes – all for you to grow your business the day you start reading Internet Marketing from the Real Experts.
I know that all those flattering words are really meant for the caliber of people listed on the back cover, but I’m honored to be among them in print! Better yet – all proceeds are going to the National Breast Cancer Foundation. Maybe now I will write that book I’ve been thinking of!
Day 3 of Affiliate Summit West 2010
Thursday
Jan 28, 2010
Tuesday January 19th
The final day of Affiliate Summit started bright and early with the Pinnacle Awards scheduled before the last day’s keynote by Brian Clark. This was a change for the conference agenda, which usually puts the Pinnacle Awards in the afternoon after other sessions. I like the change because it gets the awards out of the way, and didn’t interfere with any other sessions or independent parties planned in the evening. I seem to remember last year that some of the award winners had to jet quickly after the awards to get to a charity poker tournament, among other places.
The winners have been blogged all over, but here’s a quick recap just in case this is the only blog you read (unlikely): Affiliate of the Year – Nicholas Koscianski. Affiliate Manager of the Year – Matt McWilliams. Exceptional Merchant – eBay Partner Network. Affiliate Marketing Advocate – Angel Djambazov. Best Bloggger – Jeremy Schoemaker. Affiliate Marketing Legend – Scott Jangro.
Next up was Brian Clark’s keynote. He admitted at the beginning that it was his first keynote, so I guess he did pretty well all things considered. Of course, I have a whole post devoted to the keynote that I’ll go into later.
Once again, I intended to go into more sessions on Tuesday, but got sidetracked with all the networking possibilities. As well, I was given a demo of a new affiliate network of sorts, Impact Radius. It gives merchants and affiliates a way to also reach out and work with more traditional media partners. I had an opportunity to interview one of the founders, Lisa Riolo, about the launch of the new network, which will also be another blog post coming up soon.
I made it a point to get to Jim Kukral’s session How To Get Motivated For Success!, which I’ll of course be posting a recap for. It was a great kick in the pants to get going with projects that have been stalled for awhile. I know Eric Nagel wrote an entire post about Jim’s kick in the ass.
While in Jim’s session, I heard via Twitter that Daniel M. Clark of Geek Dads Weekly was invited to speak on the GeekCast.fm Live panel. I was bummed since I wanted to participate with that panel/group like I did at Affiliate Summit East 2009, but happy for Daniel. I went into the session for a moment, but left in favor of running back up to my room for a few things. As I understand, the session was some industry talk followed up with a lot of “how to podcast” type questions, so it looks like I personally didn’t miss much information that I didn’t already know.
The evening ended with a fail on the part of the Rio. A BlogUp mixer was planned at the VooDoo Lounge, which was official and everything, not just 100 people crashing the lounge for a mixer. Unfortunately, it was raining and since the lounge has an indoor and an outdoor area, the lounge ended up double booked with another much larger group of people. So we tried cramming into the bar at the steakhouse for awhile, overwhelming the poor bartender on duty. Finally, the Rio moved the charade down to the iBar and served complimentary champagne as a mea culpa.
I stayed for awhile, the it was on to another Las Vegas tradition – the buffet! A large group of us went to the Carnival World Buffet at the Rio, one of my favorite buffets ever. Then again, I haven’t been to many. It was good times and good food with good people – one of my favorite activities! After dinner, I went and hung out with Heather Smith & Julie Vazquez, who were still at the iBar. Had a very pleasant last night of Affiliate Summit West 2010!
ASE09 Session: Advertising on Facebook
Friday
Aug 14, 2009
Session Description: Learn about advertising on Facebook and how affiliates can reach over 100 million members. Join us for a panel discussion including a Facebook representative covering all you need to know. The panel consisted of:
- Dennis Yu, CEO, BlitzLocal, LLC (Twitter @dennisyu) (Moderator)
- Zac Johnson, President / CEO, MoneyReign Inc. (Twitter @moneyreign)
- Jeremy Schoemaker, President, ShoeMoney Media Group, INC (Twitter @shoemoney)
- Alex Schultz, Manager, Facebook (Twitter @alexschultz)
Unfortunately a lot of this session went over my head. This session was really geared more for people who have already played around with advertising on Facebook. I was hoping for more of a how-to, but I guess the session that I missed at Affiliate Summit West in January was where they did the intro, and this was a follow up. I did get some notes, so I’ll go ahead and share them in hopes they might help you!
Bullet Point Review!
- It’s been a big challenge scaling up to 20 million users.
- A few months ago it seemed like they were changing policies every week, so they have tried to cut back on changing policies
- They are now focusing on helping the advertisers.
- The targeting is incredibly specific, and they can now target by birthday.
- They’ve set up the email affiliate@facebook.com – 24 turn around time for answers if you have a problem with denials.
- Advertisers need to understand that keywords in their system don’t mean the same as in Google so there’s a bit of a learning curve.
- Remember to make ad copy brief to draw the eye to it.
- Try changing the background color of the ad to get attention.
- A lot of people don’t use the Facebook reporting, but it’s useful to see who’s actually clicking on similar ads and target them even deeper.
- Direct linking is okay, but test to see which works best for your offer.
- There has been a lot of complaints about inconsistencies in the approval process, but if you upload 99 ads and 1 gets declined, it’s a mistake not inconsistencies. Email them and they can easily correct the mistake.
- If you play on the boarder of ethics, you’ll have a difficult time getting approved.
- Fan pages work well for organic rankings. They work like a newsletter.
- If you use a vanity URL that’s a trademark, it will be taken down because it violates trademark laws.
Some of this did actually help me, so I hope it helps you! Alex from Facebook had a TON of information to share, and I was a bit surprised that Zac Johnson and Jeremy Schoemaker were so quiet as they’re usually pretty outspoken, but it was still a lot of good information for affiliates who are already advertising on Facebook.
