Affiliate Marketing Fanatics Episode 4: Listen to your Community
Friday
Mar 27, 2009
Affiliate Marketing Fanatics - A Publisher (Mike Buechele) and an Affiliate Manager (Trisha Lyn Fawver) talk about all things Affiliate Marketing. From blogging to branding, social media to search, video and more!
This week we’re less all over the map, more focused on affiliate conferences, social media and communities, and once again our cherished shout outs. Of course our favorite topic of all time, Twitter, makes an appearance as they were in the news this week. The show comes in and just under 40 minutes for your listening pleasure.
- Social Media: Facebook caves into community pressure again, YouTube adds a Twitter Button
- Jermey Palmer uses surveys to make his affiliate marketing education products better.
- Twitter: Salesforce.com creates Twitter brand management service for companies and sells it for 1K/month, Twitter will have paid pro accounts
- Conferences: Jim Kukral organizing the monetization track for Blog World Expo Oct. 15-17, CJU dates announced Sept. 15-17, Big Omaha tech conference for midwesterners announced. Trisha will be attending Web 2.0 Expo and ad:tech SF next month.
- Shout outs: Sam Harrelson who called us Aff Marketing Maniacs, Brook Schaaf & Karen Garcia for their efforts with the Lobby Day against CA AB 178, Tim Robinson and shameless plug for Comic Book Fury
So please, go check it out and comment and let us know what you think!
Affsum Session: The Ultimate Pitching Guide
Tuesday
Jan 20, 2009
Date: Sunday, January 11th, 2009. Session 2d, 1:30pm.
Session Description: Experts share their best (and most outrageous) secrets for getting attention from merchants, media and the masses. You’ll learn the tips, tricks and techniques to get the attention you seek. The panel consisted of:
- Lisa Picarille, Publisher & Editor-in-Chief, Revenue Magazine (Moderator)
- Anita Campbell, Editor-in-Chief, SmallBizTrends.com
- Jim Kukral, Owner, TheBizWebCoach.com
- Peter Shankman, Founder, Help a Reporter (HARO)
I was looking forward to this panel, and it didn’t disappoint. I also learned that Peter Shankman never needs more coffee - he’s animated enough as it is!
Bullet Point Review!
- A good pitch solves a problem.
- This might be common sense, but DON’T PLAGIARIZE!
- Make sure you have a discussion with young PR people that plagiarizing is NOT ok.
- Know who you’re pitching to! It will help determine the angle of your pitch.
- Resource: The Bad Pitch Blog
- Take 5 seconds and read what a reporter wants & oblige - that will get you in the door to just follow submission directions.
- No attachments - filters often delete those emails.
- A reporter must be able to get the point of your pitch in 7 seconds.
- Getting attention from a blogger is different than getting attention from traditional media.
- Leave comments consistently to get noticed.
- If you develop a personal relationship, it’ll help.
- Use the reporter’s name in blog posts.
- Make your pitch sound like a scoop, like you’re an industry insider.
- Do something timely and a little different to get noticed.
- Book: Can We Do That?! Outrageous PR Stunts That Work–And Why Your Company Needs Them
- Some reporters now will only accept pitches via Twitter.
- If you can’t pitch in 140 characters, you need to work on brevity anyway.
- Try live streaming and letting people interact with you in real time.
- Twitter has replaced focus groups with the use of search.
- Publish your news wherever you can, like blogs.
- Book: Marketing Outrageously: How to Increase Your Revenue by Staggering Amounts!
- Press releases will be obsolete very soon.
- Resource: Twittering Journalists Wiki
I don’t remember there actually being a Q&A in this session. If there was, I think I included any good points in my notes already.
Overall this was an excellent session. They really didn’t use any slides, so I can’t share any. But with a session like this, it was more about their past experience and real-world knowledge than any special slides or data.
TheBizWebCoach.com Launches Today
Wednesday
Nov 12, 2008
That’s right, at noon EST Jim Kukral launched his latest joint, TheBizWebCoach.com. Jim’s mission is to help you make your online business better, through social media, online advertising, and other proven online marketing tactics.
Jim’s an innovative guy, always on the bleeding edge of internet marketing. He’s dedicated and will do what it takes for your business to improve. His evangelism is infectious for your brand, and he really knows how to get a buzz going.
Besides all that, Jim is a totally nice guy! I’ve had the pleasure of hanging out with him a bit at the last Affiliate Summit, and anyone would be lucky to have Jim on the side of their brand.
So check it out and see what TheBizWebCoach.com can do for your brand!
