CJU Course: Joel Comm – Top 11 Social Media Mistakes
There’s a basic misunderstanding about “advanced social media”. It really doesn’t exist. Social media is just basic human interaction and common sense. However, there is such a thing as a social media fail, and mistakes one can make when entering into the world of social media from a professional standpoint. Joel Comm, best selling author and CJ Performer (@JoelComm), came to CJU on September 22, 2010 to impart to us the top 11 social media mistakes.
To be completely honest, this was nothing new to me. However, Joel is a good presenter and it was very entertaining and still worth my time to attend and take copious notes to pass on to you!
Bullet Point Review!
- Mistake #1: Believing the world of social media isn’t real life.
- State your opinion.
- Be polite.
- Don’t libel.
- Avoid flame wars.
- Mistake #2: Regarding social media as a marketing tool.
- Put your relationship with followers first.
- Train employees or interns on proper use of Twitter.
- Make it up to your fans with special offers if you make a mistake.
- Like me, know me, trust me, pay me.
- Mistake #3: Forcing audiences to follow your marketing instead of following you.
- Reward loyalty.
- Know your audience.
- Accept criticism, even if it’s over the top.
- Answer positive posts publicly.
- Mistake #4: Just because you can, doesn’t mean you should.
- Keep control of your sites – inmates should never run the asylum!
- Guide the conversation.
- Mistake #5: Spamming sites (or asking others to do it for you).
- Don’t bribe. Don’t subterfuge.
- Pay for honest, sponsored mentions.
- Become influential legitimately.
- Mistake #6: Not being authentic.
- Write your own Tweets (remember it’s a personal thing, so your logo might not actually be the best user icon to use).
- Focus on the relationships.
- Mistake #7: Silencing critics instead of listening.
- Moderate but allow dissent.
- Make mistakes right quickly.
- Mistake #8: Not being professional.
- Be professional!
- Know your audience – this will help you to be personal, but also not too personal where you cross a line that might hurt your brand.
- Mistake #9: Loose lips sink ships.
- Watch what you say.
- Apologize quickly if you offend or cross a line.
- Engage the community.
- Mistake #10: Stopping your campaign – and your relationship.
- Build campaigns for the long term.
- Don’t cast aside engaged customers.
- Remember real people build real relationships.
- Treat your audience with respect – they know where you “live” online.
- Mistake #11: Not realizing that the world is watching.
- Engage your brain before Tweeting.
- Make it right when you make a mistake.
- Don’t become a negative example in Joel’s presentation.
Affiliate Marketing Fanatics 25: Interviewing Jim Kukral
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Affiliate Marketing Fanatics – A couple of hyper-caffeinated affiliate marketers (Mike Buechele) and (Trisha Lyn Fawver) talk about all things Affiliate Marketing. From blogging to branding, social media to search, video and more!
It’s the countdown to Affiliate Summit East 2010! It’s going down in just 5 weeks, so we’re taking this opportunity to interview some speakers for the show. We kick this venture off by interviewing long time MC, first time keynote Jim Kukral! We talk a bit about how he’s preparing, what exciting things he’s doing to get noticed, and a little bit about his book Attention! This Book Will Make You Money: How to Use Attention-Getting Online Marketing to Increase Your Revenue. In in this episode we discuss:
- Jim’s keynote. Find Jim at JimKukral.com.
- Jim will be doing a book signing at the show after his keynote.
- Want a free silver pass to Affiliate Summit? Pre-order Jim’s book & tell him & he’ll hook you up!
- Learn more about the book at AttentionTheBook.com.
- Jim says come early to the keynote – he can’t say why, but COME EARLY!
- Jim’s prediction on Lebron James’ move.
Want to catch up with us & ask questions for the next show? Find us on Twitter: @AMF_Podcast, @MikeBuechele & @TrishaLyn. Like us on Facebook! You can also ask Trisha questions through FormSpring.me. Or leave us a comment!
Read MoreOnline Marketing Glossary: AdSense
AdSense:
- An advertising program run by Google enabling website owners to display text and image advertisements. Revenue is generated on a pay-per-click basis. Google uses its search technology to serve ads based on website content and users’ geographical location.
AdSense is held as the golden standard of search marketing, above rival search engines Yahoo! and MSN. There are several gurus out there Joel Comm who write books on how to use AdSense with the highest effectiveness to generate revenue. I won a copy of his latest eBook AdSense Secrets 6 from blogger & super affiliate Zac Johnson, but I have yet to read it. Which is probably why my all-time AdSense earnings (ok all time is only the last couple of months) are sitting at a jealousy-inducing $6.56!
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Duped by Geeks
Twitter vs twatter – it was a ruse! Jim Kukral returns to GeekCast & they all explain that it was just to spoof Loren Feldman’s puppet show against Shel Israel. They explain it in GeekCast today.
Mike from 1115 Media Called it first! Did anyone have a pool going?
Next we’ll hear that Mark Wielgus is in Joel Comm’s pocket and the scam alerts were all a ruse too!
Read MoreJoel Comm – Scummy or Chummy?
A bit of a scandal broke out last week regarding AdSense guru Joel Comm’s latest eBook offering – AdSense Secrets 4. The landing page as you can see is one of your typical sales pages that usually screams of scam – at least that’s my usual impression of pages like this. Mark Wielgus from 45n5.com noticed many trusted bloggers and affiliate marketers blogging about this book and it’s greatness – people like super affiliate Zac Johnson and Affiliate Summit co-founder Shawn Collins. Mark was ready to go ahead and buy the book, until he noticed the fine print (figuratively…) on the page – when you buy the $9.95 eBook you were also automatically enrolled in a $29.95/mo. program to receive a newsletter with more tips & such from Joel.
To make a long story short since I linked to Mark’s post in last Friday’s Cribbed Content, he called Joel & this offer out as a scam and was none too happy about it. Joel swung by 45n5.com to explain himself – apparently there were glitches with the landing page and the shopping cart process that combined what was originally intended to be an opt-in offer (the $29.95 newsletter) with the main offer of the eBook. Some of the commentator’s over there are still not convinced that Joel’s being honest about the mix up considering his many years in the field – the “he should have known better” argument.
But the good news is that Joel, in either an effort to make good by a screwy landing page or an effort to save his ass from bad PR, has offered to make it up to people who feel like they were duped. Zac Johnson seems to have the scoop – he corrected the landing pages (well, no duh), added some “Fast Action Bonuses”, and for the next two weeks will be donating 100% of the profits to charity. Wade Tonkin over at Christian Affiliate Marketers just today posted a podcast chat he had with Joel about the offer & spam accusations. Again, whether this is an honest apology or an attempt to save face, it’s still a good gesture and good deal.
The moral of the story? Accusing an internet marketer of spam is akin to accusing a home run hero of corking his bat. Keep this tale in mind the next time you formulate a marketing campaign or launch a new product. Do what you can to make sure that there’s nothing shady, underhanded, or illegal about your offer – or anything that could remotely be considered as such. It’s a good thing to have the blogosphere talking about you, but not when they’re roasting you on a spit.
Read MoreCribbed Content for April 18th
Some good stuff going on this week… and I’m going to throw in something fun that has some social media implications…
- Scott Jangro jumped into the podcasting world with a good set of rambles. He gets fairly personal, talking about the inspiration his daughter has given him & some general rambles about what’s going on in his life. I really like this type of podcasting. Great first effort… PodPress FTW! I hope more are coming.
- My new favorite term is Internet Rubbernecker. I may just changed this weekly post of mine from “Cribbed Content” to “Internet Rubbernecking”. The term was apparently coined by this article over at Wired.com (if it’s from somewhere else, my apologies – I’ve never heard it before). The article points out (yes, go READ it first) that this YouTube lash back video is probably not the best legal move the scorned wife could have made, but it makes me wonder how strong a factor the internet’s court of public opinion might now sway the case? Food for thought in this day & age of social media run rampant.
- Mark Wielgus from 45n5.com called out Joel Comm’s latest AdSense eBook marketing as shady and deceptive. The background basically is that all the ads say just $9.95 for this eBook but once you buy it you’re automatically enrolled in some other program that charges you $29.95 per month. NOT COOL and I have to agree with Mark’s assessment in his video.
I’m keeping it short & sweet this week and ended on what I hope is an uplifting note. Everyday I go to work and I have to reconcile two facets of myself to get through the day – the part of me that went to college and got my degree in theatre so I could make a living on my own terms – writing and telling stories and entertaining people – and the part of me that wants a better life than my parent’s had with more money and gadgets and opportunities and keeps me working in marketing- sitting at a desk all day working a set schedule on someone else’s terms. I know I’m not the only one out there with this daily grapple.
Earlier this week Sam Harrelson recorded an Affiliate Fortune Cookies episode that I just got around to listening to last night. In it, he describes his own college decisions, how high school superlatives have affected him, and how all that attempts to reconcile into who he is today. It was a tough listen for me only because of the state I was in on Thursday – wondering if this blog is worth putting so much energy into and assessing why I do this. This brought me to a good place and I’m okay with where I am… so if you’re finding yourself at a crisis of faith regarding your career, definitely give this a listen. At least you’ll understand that it’s not just you.
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