Affiliate Marketing Fanatics 41: Interviewing Greg Rollett & Murray Newlands
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Affiliate Marketing Fanatics – A couple of hyper-caffeinated affiliate marketers (Mike Buechele) and (Trisha Lyn Fawver) talk about all things Affiliate Marketing. From blogging to branding, social media to search, video and more!
Interviewing people is fun! Affiliate Summit West 2011 is fast approaching, so we’re beginning to talk to the speakers about their panels to give you a taste of why they’re qualified to talk about this stuff and what their panels will be about (without them giving away all their secrets, of course)! Today we’re talking to Greg Rollett, CMO of Cognitiv and Murray Newlands, Founder of Influence People, about their session “Dominating Your Niche With Blogger Outreach”. In this episode we discuss:
- The panelists that will be joining them: John Chow (CEO of TTZ Media, Inc.), Eric Schechter (Social Media Manager of Carnival Cruise Lines), and Jonathan Volk (CEO of Surge Marketing, Inc.)
- How Greg & Murray got started in internet marketing and affiliate marketing, respectively. Interesting stories for sure!
- A gen-y blogger circle genyrockstars.com.
- Murray’s whitepaper on blogger outreach, which can be downloaded at Blogging Outreach Book.
Want to catch up with us & ask questions for the next show? Find us on Twitter: @AMF_Podcast, @MikeBuechele & @TrishaLyn. Like us on Facebook! You can also ask Trisha questions through FormSpring.me. Or leave us a comment!
Special thanks to GeekCast.fm for hosting Affiliate Marketing Fanatics.
Read MoreAffiliate Marketing Fanatics 37: Affiliate Summit East 10 Recap
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Affiliate Marketing Fanatics – A couple of hyper-caffeinated affiliate marketers (Mike Buechele) and (Trisha Lyn Fawver) talk about all things Affiliate Marketing. From blogging to branding, social media to search, video and more!
We’ve escaped from New York & have returned back to our respective home offices after a great time at Affiliate Summit East 2010. In what shapes up to be epic in length, Mike & I talk about our experiences at the show and the variations in how different some of our activities were. For a Goliath 1 hour & 28 minutes, we discuss:
- The parties hosted by ABestWeb forums, Buy.at, & ShareASale.
- The keynotes high & low points.
- Shenanigans in the blogger lounge with @HeatherInBC.
- Trisha’s newcomer Jennifer graces her with a fantastic purse from HandbagHeaven.com.
- A brief discussion of booth babes & controversy (see some great post-ASE articles on the booth babes thing… I’m sorry…why are you here? by Karen Garcia & Professional events and sexual harassment, when did that become ok? by Jen Goode)
- John Chow egging on James Thompson to use the beer bongs being given out by one exhibitor. And yes, there’s video.
Want to catch up with us & ask questions for the next show? Find us on Twitter: @AMF_Podcast, @MikeBuechele & @TrishaLyn. Like us on Facebook! You can also ask Trisha questions through FormSpring.me. Or leave us a comment!
Read MoreAffiliate Marketing Fanatics 33: Interviewing Heather Smith
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Affiliate Marketing Fanatics – A couple of hyper-caffeinated affiliate marketers (Mike Buechele) and (Trisha Lyn Fawver) talk about all things Affiliate Marketing. From blogging to branding, social media to search, video and more!
We’re continuing our series of interviews with some speakers at Affiliate Summit East 2010, coming up in just a month in New York City. This time, we talk to Heather Smith, aka Heather in BC, about her origins in affiliate marketing & the Affiliate Summit blog room she’s running during the show. In in this episode we discuss:
- It’s Ted Murphy’s fault and IZEA that Heather is involved in social media.
- Heather’s not an affiliate – she’s a blogger at Beautiful British Columbia.
- XShot and Heather are pretty much synonymous.
- John Chow & his infamous beer runs for the blog room.
Want to catch up with us & ask questions for the next show? Find us on Twitter: @AMF_Podcast, @MikeBuechele & @TrishaLyn. Like us on Facebook! You can also ask Trisha questions through FormSpring.me. Or leave us a comment!
Read MoreWho would you donate $5000 to?
I’ve been asking this question of myself for a long while tonight, after reading about the contest that John Chow is having, sponsored by tiny url service XR.com. In his contest, he’s giving the winner $6000 – $5000 will be donated to the charity of the winner’s choice and $1000 will be given to the winner directly to do with as they wish.
XR.com is a great service that allows you to shorten a URL and create a custom extension. For example, if I wanted to shorten the URL of this post I can enter it in at XR.com and create http://xr.com/donate5000. The beauty of signing up for a free account with XR is that you can keep track of all these redirected tiny URLS so you can use them repeatedly. That URL went from 62 characters to 17! It’s perfect when you’re not allowed a lot of characters to work with, like on Twitter.
The $1000 isn’t that easy either. My gut immediately says that I want to buy Guitar Hero World Tour & use the rest of the money for the Bahamian cruise I’m taking with friends in February. But then there are bills that could be paid off. Hand-me-down furniture that could be replaced. But since I’ve already committed to this trip, I believe I’ll use it for the cruise bills. That way I don’t have to put too much on my credit card.
Back to the donation to charity. A few worthy causes come to mind immediately – The Susan G. Komen Breast Cancer Fund, American Diabetes Association, St. Jude Children’s Hospital, Make a Wish, the list goes on. These are charities that I believe in and believe that they could do a lot of good things with $5000. But, maybe I should stick with something closer to home? Make my community a better place, eh? So I did some Googlin’ for local charities, and I wasn’t overly impressed by anything. It also occurred to me that deciding to donate to charity based on a quick read of a mission statement isn’t very responsible.
So I’ve decided to donate the money as a way to give back to a non-profit organization that did so much for me in my youth – Girl Scouts of Northern California. Specifically, I will donate the money to a fund that helped me continue my membership for 12 years, go to summer camp in the sierras of California, and attend many other trips and activities that provided vast opportunities for me to learn new things and grow into a confident young woman.
The Opportunity Fund provides financial assistance that helps girls go to camp, covers their Girl Scouts of the U.S.A. membership, and allows them to participate in Girl Scout activities regardless of their families’ financial resources.
I can’t think of a better way to give back to an organization that gave me so much. This donation will give young girls the opportunities to expand their horizons, built their internal strength, and learn how to be better citizens in this global community.
That’s what I’d do… so I’m hoping that I win so I can fulfill that desire to give back.
Who would you donate $5000 to?
Read MoreOnline Marketing Glossary: Super Affiliates
Super Affiliates:
- The best affiliates in a program based on performance and earnings, usually the top 1%, who generate the majority of revenue for a program.
I’ve also used this term to refer to an affiliate who is well known across multiple programs to run a super successful affiliate site participating in many programs. Such well known super affiliates include John Chow, Zac Johnson, Connie Berg, Mike Allen, and Amit Mehta.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Referral Fees
Referral Fees:
- Fees paid by advertisers for delivering a qualified sales lead or purchasing inquiry.
This is a more traditional term, not so much used in affiliate marketing. Often this type of referral fee is related to the second tier of an affiliate program, where affiliates can earn a percentage of what other affiliates they’ve referred to the program have earned. Many super affiliate bloggers like Zac Johnson and John Chow have admitted that this is where a large part of their income comes from.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
