Affiliate Summit East 2011: Wil Reynolds Keynote #ASE11
Wil Reynolds knocked it out of the park once again speaking at Affiliate Summit East 2011. Not just the most requested session, but as a keynote speaker! It was the only keynote I attended this time around, and well worth it!
Bullet Point Review!
- We fall in love with the things that are easy.
- This is the 12th affiliate summit Wil’s speaking at.
- Sick of shortcut tactics that win.
- Find .edu clubs on topics that you could sponsor.
- Intitle search.
- Google is matching synonyms so sometimes you don’t have to do as much work as you think
- Believe in the power of 1. What are you doing to turn 10 to 10,000?
- What value do you add?
- Google will eventually figure it out.
- Rel=author (once you get to a certain level, Google starts putting your picture by articles).
- 30-40% of searches are related to brands.
- If you’re being un-followed en masse, you screwed up. Invest your time & find out why.
- Underutilized assets: badges, giveaways, social.
- Invest in assets.
- Find .edus or k.12 that list scholarships – make one!
- Strong connections are always valuable.
- Little tidbit: Press 4 in Google Voice to record. Pay Speech Pad $1 per minute to transcribe and use that as your content!
Wil was goodly enough to utilize the power of the SEER Interactive Blog and his twitter following and posted all the links he mentioned in his keynote here: Affiliate Summit Keynote Links.
Read MoreAffiliate Marketing Fanatics 42: Interviewing Dave Taylor
Podcast: Play in new window | Download
Affiliate Marketing Fanatics – A couple of hyper-caffeinated affiliate marketers (Mike Buechele) and (Trisha Lyn Fawver) talk about all things Affiliate Marketing. From blogging to branding, social media to search, video and more!
We’re continuing our series of interviews with some speakers at Affiliate Summit West 2011, being held at the Wynn in Las Vegas, NV this January. This time, we talk to Dave Taylor about his origins in, heck, the creation of the interwebs & his closing keynote, “Listen To This! Achieving Work/Life Balance”. It’s a fantastic episode to be our 42nd, as Dave knows the answers to EVERYTHING! In in this episode we discuss:
- Mike’s new kitten & Trisha’s new dog.
- Dave’s impressive origins in working on the internet.
- A lengthy reference to The Hitchhiker’s Guide to the Galaxy by Douglas Adams
.
- Did you know Dave Taylor has been published more than 1000 times?!
- A brief reference to The 4-Hour Workweek by Tim Ferriss
.
- Find Dave’s website at AskDaveTaylor.com!
Want to catch up with us & ask questions for the next show? Find us on Twitter: @AMF_Podcast, @MikeBuechele & @TrishaLyn. Like us on Facebook! You can also ask Trisha questions through FormSpring.me. Or leave us a comment!
Special thanks to GeekCast.fm for hosting Affiliate Marketing Fanatics.
Read MoreCJU 2010: Daniel Pink Keynote
Well I returned from CJU on Friday, and I have notes! Unfortunately, my alarm clock failed me and I missed the vast majority of Daniel Pink’s keynote. I saw part, and I took some notes for you, and I’m grossly disappointed that I missed it.
Bullet Point Review!
- DIY performance review works best.
- People do better if they feel like what they do matters.
- Autonomy – Mastery – Purpose
- Sometimes we obsess over how people do stuff when they don’t focus on why.
- When you pair the profit motive & the purpose motive, great things happen.
- Have a purpose bigger than your product.
ASE10 Tuesday Keynote: Jim Kukral
Tuesday of Affiliate Summit started off with good-natured shenanigans to set Jim Kukral at ease for his first keynote speech. Jim just wrote an awesome book, Attention! This Book Will Make You Money: How to Use Attention-Getting Online Marketing to Increase Your Revenue
So a few minutes before Jim’s keynote, we meet up in the blogger lounge to pick out our capes and get ready to storm the keynote. Meanwhile, elsewhere in the Hilton, Jim’s looking out into a crowd of unfamiliar faces & cursing his affiliate super friends for not being in the audience. His nerves are building, despite his experience speaking before, as this is his first keynote.
We finally enter and file into tables front and center that our minions reserved for us. There we were… in full hilarious view for Jim. A smile crept across his face, and he opened his keynote with words that were never truer, “It’s good to have friends.”
Aside from the shenanigans, Jim killed it in his keynote. He had great tips, motivating the laziest of us to get off our asses and be DOERS!
Bullet Point Review!
- Conceive + ask/take a shot = make it happen.
- Do!
- Get in the idea mindset.
- Carry a notebook.
- Forget everything.
- Combine ideas.
- Listen.
- Do the opposite.
- Make a list.
- Free your mind.
- If you want to be remarkable, you need to do something remarkable.
- Never show effort.
- A lot of people don’t value what they’re good at.
- Is your ego holding you back from making money?
- Create a reaction in people with great ideas – you know an idea is good when you get a reaction.
- DeBeers sells “forever”. Nike sells “winning”. You might not sell what you think you sell.
Remember, no office is complete without my motivational poster of Jim (photo courtesy of Brad Crooks)
ASE10 Monday Keynote: Frank Luntz
Monday of Affiliate Summit started off with a keynote by author Frank Luntz, who most notably wrote the book Words That Work: It’s Not What You Say, It’s What People Hear
Considering I focused on creative writing in college (specifically as a playwright, but that’s another story), the idea of using different words to illicit a different response from people fascinates me. So I was very interested to hear some actionable items and learn some psychological wordsmith tactics to use in my writing. Unfortunately, I was distracted during the first few minutes attempting to get the conference wifi to work on my laptop so I could tweet some nice tidbits out to folks (and check my email, I’ll admit). I had to finally give up and accept that the wifi had reached user capacity and I was too late to hop on. So I missed some stuff, and I’m sad to report that the speaker’s contract prohibited filming… bummer. So here’s what I did pick up!
Bullet Point Review!
- Names matter – there’s a right and a wrong way to say things.
- The word “imagine” transcends culture.
- Click on the image above for the 21 Words for the 21st Century.
- Inspire is the closest way to get people to do things.
- Cleaner, safer, healthier = all are better ways to say sustainability.
- Efficient & hassle free are good terms.
- “Security” means there’s something to be afraid of, whereas “peace of mind” means less worrying.
- “Committment” is stronger than “guarantee”. Only 9% of people believe the word “pledge” to be trustworthy.
- The word “value” has increased in importance.
- “Service” is a more human component – you want to humanize your products. “Product” is more emotional.
- The younger the target audience is, the shorter your sentences need to be with less syllables, more examples and metaphors.
- The most powerful form of communication is rhetorical questions.
- The average American loses their job and runs out of savings in just 5 weeks.
- Young target audiences want their products to be customized, personalized, and humanized.
- People complain about security and privacy, but it’s actually their last priority.
- Color is less important than the visual itself on websites.
- If you’re under age 30, you prefer digital interaction over talking to people.
- Men want more money, women want more time.
Affiliate Marketing Fanatics 25: Interviewing Jim Kukral
Podcast: Play in new window | Download
Affiliate Marketing Fanatics – A couple of hyper-caffeinated affiliate marketers (Mike Buechele) and (Trisha Lyn Fawver) talk about all things Affiliate Marketing. From blogging to branding, social media to search, video and more!
It’s the countdown to Affiliate Summit East 2010! It’s going down in just 5 weeks, so we’re taking this opportunity to interview some speakers for the show. We kick this venture off by interviewing long time MC, first time keynote Jim Kukral! We talk a bit about how he’s preparing, what exciting things he’s doing to get noticed, and a little bit about his book Attention! This Book Will Make You Money: How to Use Attention-Getting Online Marketing to Increase Your Revenue. In in this episode we discuss:
- Jim’s keynote. Find Jim at JimKukral.com.
- Jim will be doing a book signing at the show after his keynote.
- Want a free silver pass to Affiliate Summit? Pre-order Jim’s book & tell him & he’ll hook you up!
- Learn more about the book at AttentionTheBook.com.
- Jim says come early to the keynote – he can’t say why, but COME EARLY!
- Jim’s prediction on Lebron James’ move.
Want to catch up with us & ask questions for the next show? Find us on Twitter: @AMF_Podcast, @MikeBuechele & @TrishaLyn. Like us on Facebook! You can also ask Trisha questions through FormSpring.me. Or leave us a comment!
Read More
