Win A Siver Pass for Affiliate Summit East 2010!
I’m giving away a FREE Silver Pass to Affiliate Summit East 2010, the premier affiliate marketing conference. You read correctly! Affiliate Summit East 2010 is going down August 15 – 17th in New York City at the New York Hilton. I will definitely be there, along with my cohorts from For Me To Coupon. I hope to be speaking on a panel, but which panels will be on the agenda is still being determined. I will also have an article appear in issue 11 of FeedFront Magazine, being distributed at the conference.
The Silver Pass is a $250 value and gives you access during the conference to the Affiliate Meet Market and Exhibit Hall, Keynotes; and access to the Affiliate Summit Social Network. This pass will NOT give you access to any of the sessions taking place. Remember from past shows, if you follow me here at TrishaLyn.com, I do post reviews of all the sessions I attend for your educational pleasure.
How To Win:
- Follow me on Twitter – @TrishaLyn
- Tweet out this message: Enter to win a Silver Pass to Affiliate Summit East at TrishaLyn.com http://bit.ly/winase10 #ASE10
- Subscribe to TrishaLyn.com
- Post a comment about why you want to go. Be creative. This is what will decide the contest!
The winner must have completed all four steps and the winner will be chosen by the best, most creative reason why you want the free pass. The goal here is to think outside of the box. In your comment, please link me to your tweet and be sure to comment with an email address I can easily reach you at, should you win. All comments and tweets must be posted by June 11, 2010. A winner will be announced on June 14, 2010.
Runner Up- Bonus To the second best entry, I’ll give you a paperback copy of Internet Marketing From The Real Experts
Here’s the inevitable fine print. Passes are non-transferable, so if you win the pass you have to use it for yourself. Keep in mind that the winner must register for Affiliate Summit BEFORE passes sell out. As well, if you win the contest, register, and are then unable to attend, you have to contact them to cancel. If you don’t contact them to cancel and fail to check in at the conference, you won’t be eligible for any future complimentary passes from Affiliate Summit. These are their rules, not mine, so you must abide. Please enter only if you are not already registered and know you can attend, should you win.
Read MoreASE09: Monday Chris Brogan Keynote (Trisha’s Take)
Despite more and more sessions being on Sunday of the conference, I think most people still consider the official start of the show to be the Monday keynote. This year the event added a second keynote on Tuesday, which Dominic and I have already posted our thoughts on. It’s just taken me awhile to formulate my thoughts for the Monday keynote! The keynote address was given by:
- Chris Brogan, President, New Marketing Labs (Twitter @chrisbrogan)
- Julien Smith, co-author of Trust Agents (Twitter @julien)
Chris actually teamed up with his co-author of Trust Agents, Julien Smith. I’ve heard a lot about Julien through Chris’ blog and twitter, and it was nice to put a face to a name and hear him talk as well. Overall I really liked the message that Chris and Julie gave out: remember social currency can get you farther than monetary currency sometimes. Chris asked that the audience resist the urge to tweet the keynote as they talked as a social experiment. I don’t know how it worked out, but I think most people were true to the experiment and did not tweet through it!
Bullet Point Review!
- To be a trust agent:
- make your own game – standing out
- one of us – belonging
- Archimedes effect – leverage
- agent zero – developing access
- human artist – developing understanding
- building an army – developing mass
- You’re competing with literally everything else in the world for attention.
- There are three levels of attention:
- Awareness
- Reputation
- Trust
- In a lot of ways, network marketing is cold calling.
- Trust equations:
- Trust = Social Capital
- Social Capital + Web = Links
- Social Capital + Web =Traffic
- Social Capital + Web =Social Proof
- Social Capital + Web =A big f’n network
- Understand there are other currencies than cash – that’s the secret of the game.
- Make Your Own Game
- Find your value differentiation.
- Create a new word for yourself.
- Learn the systems – attuned/distorted.
- One of Us
- Find the agent zero.
- Seek frictionless distribution.
- Be everywhere and create/maintain bonds.
- All knowledge is vocabulary.
- Insider language is huge.
- Archimedes’ Effect
- Be the priest, build the church.
- Be the relationship before the sale.
- You live or die by your database.
- Be part of everyone’s 150
- Human Artist
- Connect people constantly.
- Share instead of hoard.
- Practice simple touch points of loyalty.
- Self aware vs. Self involved.
- Build an Army
- Give your ideas handles.
- Teach them to fish.
- Bring your own dial tone.
- Be the elbow of every deal.
- Be human at a distance.
- Sometimes people on top forget they’re normal people too.
All in all I think more companies need to remember that there’s a human element to business. Sometimes karma is the best reason to do things. Here’s the presentation:
ASE09: Tuesday Peter Shankman Keynote (Dominic’s Take)
Guest Post by Dominic Fawver.
I see that Trisha has already given a really good outline of the topics covered by Peter, so I will just briefly mention a few things that I got out of it.
This was one of the most entertaining, insightful, and inspirational speeches given at the Summit. I really enjoyed how Peter was able to engage the entire audience by using current examples mixed in with examples from his own experience. One of his key points was that you can not make something go viral; you can make something good, and if people like it, it will go viral. This keynote (along with all that I learned at Affiliate Summit) has given me the inspiration to continue on with a couple of projects I had been thinking of for a while.
That’s the mark of a good keynote.
Read MoreASE09: Monday Chris Brogan Keynote
Guest Post by Dominic Fawver.
The keynote address was pretty good. In effect it gave an overview of Chris Brogan and Julien Smith’s new book, Trust Agents. It was based on research that shows that there are more than one type of currency. One of the most important one of these is social capitol, which is based on trust. Once you gain the trust of people they will look for your opinions, and trust them, thereby making it much easier to sell things to them. People will trust your recommendations of products and services. Knowing the “insider vocabulary” can be a major advantage, and most important: “be known as a person” Julien Smith.
The keynote was mostly a conversation between Julien and Chris. I am looking forward to completing the rest of the book and will be posting a review when I do so.
Read MoreASE09: Tuesday Peter Shankman Keynote
I’m a lover of both Chris Brogan and Peter Shankman, but I have to say that I took more from this keynote than Chris’. I was surprised that Peter wasn’t TOO hyperactive, but was still incredibly entertaining and engaging.
- Peter Shankman, Founder & CEO, The Geek Factory (Twitter @skydiver)
Bullet Point Review!
- HARO has grown to just under 100,000 subscribers in 14 months.
- It’s helped 24,000 journalists.
- $0 to just over $1,000,000 revenue in 14 months.
- Peter worked at AOL News launching their digital news.
- You can’t make anything viral, but you can make something good.
- Social media is trust.
- Social media is the ability to screw up to a bigger audience in a faster amount of time.
- We’re a society that loves to be finders.
- Doing something to be nice gets you remembered, not just recalled.
- We covet what we know.
- 4 Ideals of Social Media
- Transparency -> Immediate Trust -> Viral
- Relevant
- Brevity
- Top of Mind Presence
- Social media is 2 way communication – you must be prepared to talk and listen and respond.
- Giving people what they want, when they want it.
- Have you ever asked your audience how they like to get their information?
- The average attention span is 2.7 seconds, or 140 characters. (Coincidence, Twitter?)
- There are three categories email falls into
- Ones you can answer immediately and delete.
- Ones you have to wait until you get back to the office to reply to.
- Ones that aren’t getting to the point and require too much attention to figure out what it is they want or need from you.
- Learn how to write; take a class if you need to.
- You have 1 paragraph to get someone’s attention and keep them interested.
- Paramount Studios CEO Barry Diller was known for getting to the office 30 minutes early and opening his Rolodex and calling 4 or 5 people randomly just to say hi -> this created good will and helped build relationships that could later be leveraged.
- Peter checks Facebook every day and sends people a short note when it’s their birthday – this is his version of the Barry Diller method.
I know that now I have to find a Poken since they just look so cool and really start to think more about the altruism of business, something I don’t think most people think about. As an added bonus, Peter showed us a video that was just GOOD and so it went viral. Here it is – it’s a bit longer than a video I’d normally watch, but it’s worth it. Funny yet touching. Enjoy!
Here’s the recording of Peter’s Keynote as well for your viewing pleasure:
Read MoreWeb 2.0 Expo: Day 2 Keynotes
As I mentioned yesterday, I only made it to day 1 and 2 of the keynotes. I tried my best to get there on time, but just barely missed the BART train I needed to get to Moscone on time to catch the beginning of they keynotes. So admittedly, these aren’t the best notes I’ve ever taken, and for that I apologize.
Anssi Vanjoki, Nokia: The Year of the Mobile Computer: Mobile Computers as Personal (Mobile) Computers
- Context is forming everything.
- Social locations are the future.
- Anssi showed video of the Morph phone, currently in development, and MAN does it look SWEET!
Ellen Miller, Sunlight Foundation: A Conversation with Ellen Miller
- Information is not public unless it is online.
- Real-time availability and disclosure.
- Creating accountability within government.
- Trying to do for data what open source did for software.
- Trying to redesign government.
Kevin Lynch, Adobe Systems Incorporated
- Kevin didn’t really talk about much except to demonstrate a new product they’re working on called Flash Catalyst. It looked REALLY cool; basically Flash meets Illustrator to easily design widgets and apps.
I was stoked to see Flash Catalyst because it appeals to my designer side, and that Morph from Nokia… consider a smart phone that can fold, wrap around your wrist, match color to your purse or outfit of the day, etc. Awesome!
Read More
