Social Media: The Marketing Summit Day 1
Day 1 has concluded with some great after hours discussion for the Social Media: The Marketing Summit at Moscone Center West in San Francisco, presented by mThink. A day full of good pannels on various aspects of social media, including the panel with myself, Brian Caldwell, and Celine Takatsuno on the affiliate channel and how social media applies.
Unfortunately due to some public transportation issues, I didn’t make it on time for the first half of today’s keynote by Charlene Li of Altimiter Group, co-author of Groundswell. What I did hear was some key insight, and I look forward to finding some notes on fellow attendee’s blogs!
Brian Solis delivered with some great words of wisdom that were highly sought after (the slides of them, anyway) after the session. He had some really good actionable items in terms of creating a social media plan and allocating time and efforts that the attendees were really intrigued by. I definitely want a copy to assist with my own understanding of social media planning!
I met with my co-panelists through the Ticketmaster brand highlight so unfortunately I missed that talk, then noshed, then came our panel. I thought we did pretty well, and for my first more traditional speaking engagement. I got some good feedback on the panel, including some nice tweets:
@shelisreal – @briancaldwell, Celine Takatsuno & Trisha Fawver are talking about SM & affiliate mktng. Not my fav topic, but these guys are pretty good.
@lornali – @briancaldwell with Trisha Fawver & Celine Takatsuno on social media & affiliate marketing
@TTaxChristine – @TrishaLyn enjoying your discussion of the tie between affiliates and social media. #SMMW08
After our panel were the fellows from Best Buy responsible for their internal social network Blue Shirt Nation, who were a blast to hear from. There was also a panel on segmentation that I didn’t actually think was that great, and finally a presentation by Karl Long from Nokia on making your customers work for you using social media – great stuff.
Of course, i’ll post my notes as always in coming posts, but I’m jazzed to attend tomorrow’s sessions and soak up the social media goodness like a sponge!
Read MoreCommission Junction University – Day 1
I’m down here in lovely Santa Barbara for Commission Junction University, and day one is in the can. The weather has been nice…although living in California I’m generally used to this weather, but being in the Southern end of the state there’s a distinctly different feel that I can’t quite put my finger on. But I enjoy it.
I flew from Oakland to Los Angeles on a puddle jumper, and from Los Angeles to Santa Barbara on a pack of gum. Between flights and layovers and cab rides, I arrived at my motel at 12:15am. The room is your average motel fare: 70’s floral bedspread, translucent yellow cords on the lamps, inmate furniture. The room also has a mini fridge, microwave, nicely sized TV, free wifi, and a surprisingly comfortable bed & pillows – not too shabby for $77/night. This makes me glad I’m staying at a real hotel for Blog World Expo this coming weekend.
Because of the high cost of cab fare ($25+), once I got the conference hotel I didn’t want to leave until the end of the day. I ran into Lisa Picarille and Wade Tonkin almost immediately in passing after I registered and headed to the first session, which I’ll cover later. Jeremy Palmer from Quit Your Day Job lead the first “course” as CJU calls them, and Olivier Chaine from Magnify 360 led the second. On a personal note, I read his name in the program and knew the pronunciation would be something like “o-live-e-ay shayne” and was confused when the emcee pronounced it very phonetically (olive-er chain). I was disappointed in CJ when Olivier pronounced his own name at the end of his session much like I’d imagined it was properly pronounced…if you’re going to introduce someone, learn how to pronounce their name.
I digress. Both courses were informative and well done, and I’ll be posting a bullet point review of both later on. After the courses were done I took a quick break and then headed out to the CJU Expo, a small area of tables nicely held outside under umbrellas that more closely resembled the Meet Market at Affiliate Summit than your typical trade show. It was mostly merchants and different CJU programs with tables, with the exception of an OPM (Schaaf Consulting), a couple affiliates (SurfMyAds.com), and a table for the Performance Marketing Alliance.
It’s a good thing I saw that PMA table, because it made it easy to run into some familiar faces in the form of Connie Berg & Brad Waller. Also was able to say hello to Michael Brucker from RingCentral at their table, one of the organizers of the BAAMC whose quarterly meetings I attend. (By the way if you’re an affiliate manager with a company in the SF Bay area interested in getting involved and possibly hosting about 20-25 ppl for lunch some day, let Michael know).
After the expo it was zoo time with the welcoming event being held down the street at the Santa Barbara Zoo. As much as I wanted to go, my phone was practically dead for some reason and my stomach was a bit upset, so I opted to head back to my motel. Tomorrow is a day full of sessions that look pretty good, and a keynote from Guy Kawasaki…who I think may literally be giving me the nifty orange Alltop shirt off his back afterwards. More about that if/when it happens 😉
Leaving on a Jet Plane
I apologize, dear reader, as this blog has been on auto pilot lately. A lot has been going on in my world, both personal and professional, and it’s still taking a lot of time and energy to get sorted out.
The good news is, I’ll be back at the helm soon. I’m heading down to CJU tonight and then Blog World Expo next weekend, so I’m sure I’ll be super jazzed to come back to this blog in full force. Lots of travel in my future, which makes me slightly even more stressed considering I’m not the biggest fan of flying really, and I haven’t packed anything yet. Luckily, I have been traveling so much in the last year that I’ve gotten into the habit of keeping travel sized stuff always packed in my toiletries bag instead of packing the stuff I use normally. Travel size for the win!
CJU will be my first network event, and I’m excited. I was looking at the agenda last week in putting together my schedule, and I really appreciate that there aren’t really that many choices to choose from during the few break out sessions. I assume that most of the sessions are just put on my Commission Junction staff considering there’s no names attached to the sessions like other shows. The keynote will be given by Guy Kawasaki, a former Apple guy now working on AllTop.com. I’ve been following Guy on Twitter for sometime now, so seeing him speak in person will be nice. I know a few folks who’ll be there, so it should be a good time. My one regret is that I didn’t book soon enough to get into the conference hotel, Fess Parker’s DoubleTree Resort. I’ve heard great things, but booked too late so I’m staying nearby. Maybe next year!
On the opposite end of the spectrum, I checked out the agenda for Blog World Expo and there’s about 7-10 sessions per time block to choose from! It’s hard, because my interests vary and I know some good people on panels that I want to check out. Savvy internet marketers talking about monetization that I don’t mention nearly enough, Michael Buechele and Tim Jones. And of course there’s the usual suspects that I love – Jim Kukral, Lisa Picarille, Shawn Collins, etc. I’m not done scheduling for that since I have some tough choices to make in terms of which sessions to attend. I also noticed that one of my favorite musicians, Mike Shinoda, is going to be participating in one of the keynotes. I have no clue WHY lol, but I may have to throw my last Linkin Park CD into my bag in hopes of an encounter!
So, that is what’s on my plate for now. I only have part of a day in between CJU and BlogWorldExpo, so hopefully I’ll get the notes from my CJ sessions up for you to learn from before I’m off again! In the meantime, I hope you’re not overinundated with the daily definitions and happy to take a break 😉
Read MoreNeed Inspiration?
Then listen to this…
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If you didn’t have the privilege of being at Affiliate Summit East earlier this month and need a kick in the pants to get you moving, this is a must listen. Cory Booker, Mayor of Newark, NJ, gave a riveting and inspiring keynote address at the summit. Tears welled up, and people were moved to reach the highest they could – then reach 3 inches farther.
Mayor Booker has a real penchant for the uplifting, and while the speach was not directly related to marketing it did touch on some sales and marketing themes and was generically motivating to anyone. So whatever industry you’re in, this is a great listen. My summary doesn’t give justice to the actual recording, so please give it a listen!
Read MoreAffsum Keynote Cory Booker
(c) Shawn Collins on Flickr
The keynote given by Newark, NJ Mayor Cory Booker was great… if you didn’t leave that speech leaving jazzed and excited to get in there and learn, network, and conquer the world – you weren’t listening. It was a terrific speech; very clear why he’s in demand as a public speaker, in addition to his mayoral duties. One note that was given by emcee Jim Kukral – 36% of the attendees of the show are affiliates.
Bullet Point Review!
- Knowing who you are is key before doing anything.
- You can always do a little more.
- “Poverty of Imagination” – nice quote from Corey.
- The world you see outside is a reflection of what’s inside.
- A challenge is just a hidden opportunity.
- What are you as an individual doing to improve the world?
- In the tech industry it was all about size…the bigger the better. Which was a reflection on the world before the mid 1980’s. Then everything switched from being about size to being about speed – faster is better.
- Newark, NJ is the #1 city in America reducing violent crime over the last 2 years – just in Q1 in 2008 murder has decreased 75%.
- What can we do to show our true selves?
- “You’re on the front line of America” to Newark cops. Booker actually went out on patrol himself at night that quarter.
- Get involved in changing the spirit of your community if you aim to help.t
- The primary cause of human suffering is forgetfulness.
- Deciding to do something is a cognitive process, not an act.
- Make your life resonate with what you do.
- Live your highest ideals to the most logical extreme.
- Believe in the miraculous.
- If you’re seeking success, find ways to live with resonance – believe in love that’s not just transactional.
- The heroes that we name days after are never the greatest ones.
Overall, everyone should have attended and it was an incredibly motivating talk that actually almost made me cry. Good choice for keynote!
Read MoreEarly Bird Pricing for CJU Ends June 15
One of the leading affiliate networks (which the PsPrint program is also on), Commission Junction, is hosting their annual CJU (Commission Junction University) event September 16th – 18th in Santa Barbara, CA. This event is a chance for publishers and advertisers to meet face to face and talk about the issues facing the industry and ways of improving affiliate relations.
This year’s event has built in more networking time than any CJU before it. The organizers listened intently to the feedback the received last year wanting more chances to socialize with fellow industry professionals. This year’s keynote is Guy Kawasaki, former chief evangelist at Apple and current managing director of Garage Technology Ventures. It should be a good talk from someone with plenty of experience in the tech industry.
Personally, I’ve heard mixed reviews from industry insiders on this event, but hopefully so have the organizers and they’ve taken those reviews into consideration as well. The early bird pricing ends on June 15th, so now until then you can save $100 by registering now. More details can be found at http://cju.cj.com/events/. I’ve been told that the hotel books up quickly, so don’t wait. I’m still poking & prodding to see if we’re going!
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