Keyword(s):

• The word (or words) a searcher enters into a search engine’s search box.  Also the term that the marketer hopes users will search on to find a particular page.

I think keywords are pretty self explanatory and don’t need my take on it .

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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine

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Keyword Popularity:

• A measure of the most frequent words and phrases used in web searches.  Marketers can use KP to determine which keywords bring large numbers of potential customers to a website.  Keywords are stored in the meta tags or text of a web page.

The first step to successful SEO is to identify the KP of your keywords and be sure to include them in the meta tags of your website.  From there you can craft ways of working the most popular keywords into your content.

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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine

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Keyword Domain Name:

• The use of keywords as part of the URL to a website.  Positioning is improved on some search engines when keywords are reinforced in the URL.

Many people take advantage of this in buying their domains, not just because of the improved results with the search engines, but to keep the URL as relevant to your topic as possible.  When the URL is relevant to the content, it’s easier for visitors to remember when they want to come back.

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Glossary Definition From ABC’s of Online Martheketing by Alexandra Wharton, Issue 22, Revenue Magazine

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