Online Marketing Glossary: Keyword Domain Name
Keyword Domain Name:
- The use of keywords as part of the URL to a website. Positioning is improved on some search engines when keywords are reinforced in the URL.
Many people take advantage of this in buying their domains, not just because of the improved results with the search engines, but to keep the URL as relevant to your topic as possible. When the URL is relevant to the content, it’s easier for visitors to remember when they want to come back.
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Glossary Definition From ABC’s of Online Martheketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Quality Score
Quality Score:
- Reflects an ad’s historical CTR, keyword relevance, landing page relevance, and other factors proprietary to Google. Yahoo refers to it as a Quality Index.
Of course getting the most links to your website isn’t always the name of the game; it’s getting high quality links. This is why spammers who link to your content aren’t helping you. The quality score of your ad helps boost it’s position on the page just as much as the amount you bid on those keywords.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Query
Query:
- The word (or words) a searcher enters into a search engine’s search box.
Also referred to as keywords or key phrases, it’s the results of that search that PPC marketers are bidding on and what SEO teams are improving their websites to get into.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Keyword Buys
Keyword Buys:
- The act of bidding on specific search terms related to a specific industry.
This is the lifeblood of PPC affiliates. Affiliates target specific niches with their keywords to drive traffic. The more specific the term, the higher quality the traffic being driven.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: AdSense
AdSense:
- An advertising program run by Google enabling website owners to display text and image advertisements. Revenue is generated on a pay-per-click basis. Google uses its search technology to serve ads based on website content and users’ geographical location.
AdSense is held as the golden standard of search marketing, above rival search engines Yahoo! and MSN. There are several gurus out there Joel Comm who write books on how to use AdSense with the highest effectiveness to generate revenue. I won a copy of his latest eBook AdSense Secrets 6 from blogger & super affiliate Zac Johnson, but I have yet to read it. Which is probably why my all-time AdSense earnings (ok all time is only the last couple of months) are sitting at a jealousy-inducing $6.56!
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Contextual Advertising
Contextual Advertising:
- The term applied to ads appearing on websites or other media where the ads are selected and served by automated systems based on the content displayed by the user.
Google has been a mastermind at contextual advertising in the last few years. These ads are very effective because the user is already interested in the particular topic, then relevant ads are served to them. It’s usually a more targeted, easy sell.
Many other advertising networks are working contextual ads that automatically link keywords into their advertising repertoire. This allows for directed keyword ads with little work from the webmaster.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
