Psychographics:

Data used to build customer segments based on attitudes, values, beliefs and opinions as opposed to factual characteristics such as age and gender.

Many lead generation tools and services lump psychographics in with all of their demographics. Keep a keen eye out to watch for this both in separate categories and lumped in. It’s [...]

Demographics:

The physical characteristics of human populations and segments of populations often used to identify consumer markets. Demographics can include information such as age, gender, marital status, education or geographic location

Whenever you do a targeted marketing campaign, demographics are key! It’s a much better use of your time, efforts, paper, and budget to send [...]