So last week I was knee-deep in lobbying in Sacramento against CA AB 178 and then spent the rest of the week in San Francisco at the Web 2.0 Expo. So I didn’t have a lot of time to read my RSS feed. So some of this stuff is a bit old, but don’t shoot the messenger. If you were on top of your game you wouldn’t rely on this, so just remember that beggars can’t be choosers!
- Another guest post by me at Marketing Pilgrim on a new Social Media masters program being offered in the UK.
- You can save 5% when flying JetBlue to Affiliate Summit East in August. I took them up on this discount for ASE last year in Boston and it totally turned JetBlue into my favorite airline!
- The face of Ebates.com, Paul Nichols, has left them to start his own consulting company. Good luck Paul!
- Scott Jangro asks us all: Is there room for two affiliate marketing organizations?
- Of course he asks because Affiliate Voice officially launched. President Melanie Seery announced it on her blog.
- ShareResults came out with the BAMroll last week (The Big Affiliate Marketing roll). Very cool idea.
- I wrote up my recap of the Web 2.0 Expo last week for the New Edge Media blog.
- Speaking of NEM, I’m no longer of their employ. Wanna hire me? Of course you do… Email me!
I haven’t had the chance to do very many of these during February… the month was filled with birthday celebrations, a vacation, and a lot of Wii in the evening since I’ve been strangely obsessed with Guitar Hero and Animal Crossing: City Folk. But since I’ve been back from vacation I’ve seen some great stuff, so I want to share.
Forgive me, some of it will be a bit out of date.
- Geno Prussakov put together a great list of affiliate marketing events in 2009.
- California is looking into a tax for online sales. Scott Jangro has written an open letter to the California outlining why it’s a bad idea. I am going to take his advice and grab the letter to send myself as a resident of California.
- Read the full California Assembly Bill 178 and contact your representatives to explain why this is a bad idea for affiliate marketers in California!
- 20/20 contacted the Performance Marketing Alliance for some background on affiliate marketing for a series they’re doing on the proliferation of work-at-home schemes. It’s good to see that they’re able to do some positive PR for the industry already… very promising since they’re off to a slow start.
- I wrote another guest post for Marketing Pilgrim, this time on The Search Engine Known as Twitter.
- If you’re at all interested in reading about my rambles about my Caribbean cruise vacation, check out my Posterous blog.
Yes, normally this would have come last week on Friday, but like many I was out shopping for my precious GPS unit that was on super sale. I hope everyone had a lovely Turkey Day! Did you know that until 1863, Thanksgiving was celebrated on different days? The president would announce when it would be celebrated until that year, when President Abraham Lincoln decreed it would be on the fourth Thursday in November. It actually took until 1941 for Congress to pass an official proclamation declaring it a legal holiday on the fourth Thursday in November.
So be thankful for your health and the good information you can find online!
- Our own Manda Otto reviewed the new seoMOZ toolbar, now still in private beta testing. This looks to be an invaluable tool for SEO and SEM professionals everywhere, expected to be available sometime in January or February.
- There’s some debate on the future of the banner ad in online marketing. Brad Waller and Peter Figueredo both discussed it over at ReveNews: The Banner is Dead by Brad Waller and Is Display Advertising Worthwhile in a Down Economy? by Peter Figueredo.
- I wrote a guest post for Marketing Pilgrim that you should check out: Mobile Advertising Has Future Among Teens.
- In more New Edge Media news, we’ve welcomed a new team member, Kate Morris, into the fold as Director of Client Services!
This week has been full of win, and it’s only Tuesday!
All the Cool Kids (and me)
My humble little blog TrishaLyn.com has been featured on Alltop.com under the Marketing category. Alltop is a digital magazine rack, per se. At each Alltop site, they display the latest five stories from 30+ sites on a single page, aggregating the information as a starting point. Alltop is a great way to expose yourself to blogs and websites relating to your interests that you may not have stumbled upon before. The interests range from women’s interests to sports, religion to geekery. In the marketing category my humble blog is mentioned amongst the likes of Andy Beal’s Marketing Pilgrim, Michael Martine’s Remarkablogger, and Seth Godin’s blog. I’d say that lives up to the “all the cool kids (and me)” slogan!
Guest Co-Host of AffiliateThing on WebmasterRadio.fm
Regular host Shawn Collins of AffiliateTip.com and co-founder of Affiliate Summit invited me on to co-host the weekly Affiliate Thing podcast in lieu of regular co-host Lisa Picarille of Revenue Magazine who can’t make it tomorrow. I’m excited as I know this is a well-produced, professional podcast broadcast on WebmasterRadio.fm, so I can’t wait. I’ll be recording from the pleasure of my own home in the morning and can’t wait to chew the affiliate fat with Shawn. I will say that I’m glad I’m not the one who has to edit it! it’s all recorded over Skype, so it’ll be great quality I’m sure!
Featured Expert on EzineArticles.com
That’s right, yours truly is also now a featured expert author on article site EzineArticles.com. So far I’ve submitted my Top 10 Things That Improve Work Ethic article and plan on submitting many more. If you’d like to see any of my former blog posts as articles on Ezine, drop me a line and let me know!
So that’s it! I feel like all this work I’ve been doing is paying off, and let me tell you, it’s a terrific feeling! I’ll be sure to report back on how the recording of Affiliate Thing goes tomorrow!Read More
I wish I could tell you all that this amazing service is free, but alas like most good things nowadays there’s a price to pay. This is definitely a service that’s worth the coin.
Trackur.com, launched earlier this year by Andy Beal of MarketingPilgrim.com, is an amazing tool that basically scours the web for you to find references to your keyword. I enjoyed my free trial, and am excited to see that the minimum price has gone down to $18/month. It’ll be much easier to sell execs on using this service now that it’s ultra affordable.
This ain’t yo mama’s reputation management!
Google Alerts have pretty much been the standard in the past, but once you try Trackur I promise you’ll cancel half those alerts. I found SO much more on Trackur that the Google Alerts never mentioned. Trackur scours all of the web, so if something happens to get past Google’s spiders (not likely but hey, it’s possible) it’ll show up on Trackur.
So don’t let me sing the praises for it – go sign up for the free trial. It’s a great tool that I’ll definitely be hounding the execs here to use. And I know this sounds like I have something to gain from this post, but I don’t. It’s just such a great service I think it deserves more recognition!Read More
It’s official! Google has closed the deal and purchased online marketing agency DoubleClick, who also run affiliate network DoubleClick Performics. There are already graphics up on the DoubleClick and Performics homepages announcing the merger. According to Performics it’s business as usual and the two companies will work independently for now.
There’s no word yet on how this merger will affect Google’s amazingly successful AdWords or the ever growing Performics, both tools of the successful affiliate. It’s easy to speculate that eventually both will be rolled into one mega-monster network offering PPC, CPA, and CPC opportunities for affiliates. Truth is that we just don’t know. While that seems it would be the obvious long term goal, Google is known for innovation and could completely knock our socks off with something else in store. Only time will tell!
More blogs on the Google acquisition of DoubleClick:
- Shawn Collins at Affiliate Tip
- Heather Paulson at ReveNews
- Om Malik at Gigaom
- Andy Beal at Marketing Pilgrim