Affiliate Marketing Fanatics – A couple of hyper-caffeinated affiliate marketers (Mike Buechele) and (Trisha Lyn Fawver) talk about all things Affiliate Marketing. From blogging to branding, social media to search, video and more!

We’re continuing our series of interviews with some speakers at Affiliate Summit East 2010, coming up in just a month in New York City. This time, we talk to Adam Riemer about his origins in affiliate marketing & his Ask the Experts panel discussion topic, “Are You Kidding Me?  Merchant Mistakes”.  We quickly learned that this won’t just be for merchants and advertisers, as Adam’s got experience both as an affiliate and manager, and can help affiliates pick good merchants to work with . In in this episode we discuss:

• Find Adam’s blog and information about his affiliate management services at AdamRiemer.me.
• Adam shares some great tips even on the podcast.
• A plug for affiliate managers to use Google Voice.
• We chat a bit about Wicked and a new movie merging The Wizard of Oz & Return to Oz with Broadway stars that’s apparently in development.

Want to catch up with us & ask questions for the next show? Find us on Twitter: @AMF_Podcast, @MikeBuechele & @TrishaLyn. You can also ask Trisha questions through FormSpring.me. Or leave us a comment!

Listen to the episode on GeekCast.fm: Affiliate Marketing Fanatics 30: Interviewing Adam Riemer

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Multilevel Marketing (also Two-Tier Marketing):

• Affiliate program structure whereby affiliates earn commissions on their conversions as well as conversions of webmasters they refer to the program.

This is a pretty sweet deal, and encourages influential bloggers and other publishers that are happy with your program to become evangelists and in turn encourage the people who pay attention to them to pay attention to your program.  There are not many affiliates out there that can successfully parlay this deal into a profitable one, so it’s a relatively easy feature a merchant can add to their program to increase their attractiveness to the publishers.

Although I have to admit that I’ve been using the term two-tier wrong for a couple of years!  Did anyone else think two-tier was when you offered different commission rates to publishers driving sales in different brackets (i.e. 8% for sales <$10k/mo, then 10% for sales >$10k/mo)?  I know someone had to have taught me that, so shame on them!

But now we all know, and knowing is half the battle!

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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine

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