Online Marketing Glossary: Page View
Page View:
- The term for the loading and screen presentation of a single webpage.
This is the generally accepted criteria for a page view when measuring metrics and analytic on a website. It’s important that there be one standard like this because metrics can only be given universal acceptance and creedence when everyone understands what a page view is.
For example, if Software A registered a page view as the minute someone clicks on a link, that wouldn’t register as a page view in Software B using the above definition. So the same website could have an overinflated number of page views according to Software A than the generally accepted metric in Software B.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Linkspam
Linkspam:
- A company attempts to place as many inbound links as possible to it’s site regardless of the context of the originating site.
Unfortunately, I’ve seen this before in practice. Uninformed manager put their stock entirely into metrics, so that inbound link metric and page rank can be heavy hitters. Professionals truly versed in proper SEO strategies know that the originating content matters almost just as much as the presence of the link.
It can be difficult to push back to overbearing and uneducated managers sometimes, so remember that you have your industry peers to help you to formulate convincing arguments for your side.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Alexa Rankings & Google PageRank
What do they mean to you? I’m never sure how much weight to give to third party rankings like Alexa and Google PageRank. Let’s review…
Interesting… isn’t it? I know that it’s a higher ranking than another site of mine, FoodAskew.net, which has a ranking of 1,147,532. To give you some scale, Google has an Alexa ranking of 2, AffiliateSummit.com has a ranking of 104,661, and Facebook has a ranking of 5.
Alexa ranks all the sites on the web based on their traffic and that’s how the ranking comes up. I guess I should be happy in the range I’m in, but what can be done to increase your ranking? More traffic, as far as I can tell.
Page Rank is another beast all together. According to Wikipedia,
PageRank is a link analysis algorithm that assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of “measuring” its relative importance within the set. The algorithm may be applied to any collection of entities with reciprocal quotations and references. The numerical weight that it assigns to any given element E is also called the PageRank of E and denoted by PR(E).
Much more complicated, and for the life of me I cannot figure out how to boost my page rank. I know by checking that my page rank is 0. I can’t understand it considering that I have a decent number of inbound links as well as outbound links that aren’t affiliate links. Perhaps it’s because most the links are direct post links and not to just the domain? Someone who knows more about this has yet to tell me.
So how much weight should be put on these numbers? Different people across the web say different things. I like to believe that as long as I’m putting out good content, it doesn’t matter. I focus on bringing more traffic to my site right now because the more eyes that see it, the more likely it is that they’ll come back.
But, I’m far from being an expert on this. What’s your opinion?
To find your own Alexa Ranking, go to www.Alexa.com. Use this tool to check your Google PR:
| Check Page Rank of any web site pages instantly: |
| This free page rank checking tool is powered by Page Rank Checker service |
Online Marketing Glossary: Earnings per Thousand Impressions (EPM)
Earnings per Thousand Impressions (EPM):
- Earnings or average payout per thousand impressions.
Pretty self explanatory, right? This is an important metric when buying ad space online, whether it’s affiliate ad space or traditional ad space on a website. Many web properties will use this metric to set the costs for the advertisers.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Impression
Impression:
- An advertising metric that indicates how many times an advertising banner, link or product on the internet is viewed.
Many people don’t put much stock into impressions alone, but impressions can have the potential when coupled with other metrics to find trends with a publisher’s marketing methods & the advertisers offers. For example, a high impression count with a low click rate could indicate that the publisher’s website is receiving ample traffic but the banner is not advertising an attractive offer to those visitors. On the other end, low impressions with high click rates could be indicative of fraudulent affiliate activities or improper reporting.
It is important to note that impressions only count when an ad is fetched from the server, and does not take into account whether or not the ad is clicked on.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
