Page View:

The term for the loading and screen presentation of a single webpage.

This is the generally accepted criteria for a page view when measuring metrics and analytic on a website.  It’s important that there be one standard like this because metrics can only be given universal acceptance and creedence when everyone understands what a page [...]

Linkspam:

A company attempts to place as many inbound links as possible to it’s site regardless of the context of the originating site.

Unfortunately, I’ve seen this before in practice.  Uninformed manager put their stock entirely into metrics, so that inbound link metric and page rank can be heavy hitters.  Professionals truly versed in proper SEO strategies [...]

What do they mean to you?  I’m never sure how much weight to give to third party rankings like Alexa and Google Page Rank.  Let’s review…

Interesting… isn’t it?  I know that it’s a higher ranking than another site of mine, FoodAskew.net, which has a ranking of 1,147,532.  To give you some scale, Google has [...]

Earnings per Thousand Impressions (EPM):

Earnings or average payout per thousand impressions.

Pretty self explanatory, right?  This is an important metric when buying ad space online, whether it’s affiliate ad space or traditional ad space on a website.  Many web properties will use this metric to set the costs for the advertisers.
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Glossary Definition From ABC’s of Online [...]

Impression:

An advertising metric that indicates how many times an advertising banner, link or product on the internet is viewed.

Many people don’t put much stock into impressions alone, but impressions can have the potential when coupled with other metrics to find trends with a publisher’s marketing methods & the advertisers offers.  For example, a high impression [...]