Anyone who follows me on Twitter (if you don’t yet – what’s your excuse?) could see that I was more than making up for my lack of internet on my laptop by tweeting notes from the sessions I was in.  I strained one of my fingers on my dominant right hand Sunday night bowling with the folks from GTO Management, and even taking traditional written notes was a challenge.

So before I kick off all the notes I took at the sessions (it was lighter this conference than I have in the past), here’s all the tidbits of knowledge I tweeted while attending sessions at Affiliate Summit West 09.

From the Buy.at Party at Moon:

• http://twitpic.com/11sw2 – Tear the roof off at Moon buy.at party
• http://twitpic.com/11t7v – From the roof of the palms

From The Ultimate Pitching Guide Session:

• @skydiver just said re pitches on twitter “if u can’t pitch in 140 char u need 2 work on brevity anyway”
• Twitter has replaced focus groups- @skydiver

From the ShareASale Under the Star’s 80’s themed party:

• http://twitpic.com/1243s – Jon levine @ sas party
• http://twitpic.com/124e8 – Gettin’ down at SAS party

From Affiliate Videos: Where do they work best? Session:

• Video session: Youtube is larger than Microsoft in search engines- 77mil uniques
• u don’t have to have a professional prod studio to develop video
• .tv traffic increasing but still nowhere near as high as .com
• very brand & vertical specific video creative is the most requested
• People buy from people – at the end of the day video is the most effective medium for that. Amen!
• I love @andrewwee for bringing up ShamWOW in his question!
• get out there & try it!

From the Pinnacle Awards Gala:

• Nice touch on the tux & beer @affiliatetip
• Right on for Train Signals donating $10k for Breast Cancer Research- squish a boob save a life!
• Mike Allen – Affiliate of the Year
• AM of the yr- @djambazov Angel
• pinnacle award exceptional merchant CelebrateExpress.com
• pinnacle award Affiliate Mktg Advocate @mellies! Melanie Seery
• pinnacle award Best Blogger @jangro! Scott Jangro
• affiliate marketing legend – congrats to Kellie Stevens!
• congrats to thew winners!

From Advanced Optimization for Landing Pages Session:

• 2% avg conversion rate: 2009 year of conversion optimization
• test everything assume nothing
• Lisa Crossly Hunter: what are your affiliates doing that your search team can borrow from?
• start now, but don’t start without a plan. And test.
• gen rule of thumb- at least 100 conversions for at least a week (per element you change, I forgot to include that in the tweet)

From the Affiliate Triathalon:

• http://twitpic.com/12mj4 – #asw09 Brian Littleton of SAS @ Affiliate Triathalon

Of course if you’re REALLY bored you can just go to Twitter Search and enter in “#asw09 trishalyn” and see EVERYTHING I tweeted while at the conference

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Surprisingly enough, this week is flying by for me.  It seems like a slow summer week, but at the same time I’ve been awfully busy with some new projects at work and some thoughts circling in my head about a new website I may tackle soon.  The idea is all there, but I have to flesh it out and, really, decide if I have time to do it!  Here are your links for this week – the word around the campfire in online business.

• Once again, the affiliate marketing industry attacked as douchebags.  And by people who call themselves professionals, no less.  Shawn Collins did all the lashing out necessary in his blog Consultants Can Fix Affiliate Marketing.
• Congratulations to Lisa Picarille & Revenue Magazine for winning the Performance Marketing’s Most Vocal Advocate Golden Link award at this week’s Linkshare Symposium.  It was worth is for her to be able to say “Sorry, Jangro”.  If you don’t get the reference, go to www.SorryJangro.com
• Just yesterday on the heels of Google partnering with Yahoo and more talk of a potential Microsoft bid on the company, Yahoo officially announced their reorganization plans.  In laymens terms, they’re taking some time to get their shit together
• More confusion is being perpetrated about the PMA by Shoemoney.  Try doing some research next time before declaring something is a scam with shady intentions.  Affiliate Classroom is NOT running it, they’re just providing a website and vehicle for it.  Other companies are providing resources as well.

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Hi, you’ve reached my blog. I’m not here right now; I’m at the dentist getting my teeth checked diligently. I haven’t left you with nothing… you get today’s free tool!

A great tool that I’ve been using for years is Trillian. My first computer was a Compaq laptop with an 8 gigabyte hard drive (this was less than 10 years ago – scary) and the more stuff I saved to my hard drive and programs installed the less everything ran smoothly. So I happened across Trillian – a great all-in-one program that allows you to run AIM, Yahoo, MSN, ICQ, and Google Talk/Jabber. You can also run IRC chat rooms through it.

The free service is great. It allows for everything except advanced Audio & Video capabilities. There is a pro version that’s $25, which is a decent price for as much as I use it. My only beef with it is that the A/V engine is touch & go, so sometimes I still can’t use the webcam features.

Having one program is way better than having to toggle several different clients, and makes you much more accessible for your contacts across multiple networks. And it’s fully customizable with different skins and plugins. It really is one messenger to rule them all!

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