Minimum Bid:

• The least amount that an advertiser can bid for a keyword or keyword phrase and still be active on the search ad network.  This amount can range from $0.01 to $0.50 or more for highly competitive keywords, and is set by the search engines.

You must remember to keep money in your advertising account to meet these minimums.  It’s a terrible feeling to see that a top performing campaign has been shut down because you’ve failed to meet the minimums.  Most networks offer tools to assist in managing these minimums and avoiding any problems if you have to take an extended absence from monitoring your campaigns.

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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine

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