Always leading by example, the good folks at Affiliate Summit have set up a great challenge to donate to charity leading up to Affiliate Summit East 2010 in New York this summer. They’ve set up a challenge page on Nike’s website and have pledged to donate $1 per mile up to $5,000) to the Avon Breast Cancer Crusade.  So far, LKFan is in the lead with nearly 120 miles!

Now, if you’ve ever met me, you can tell in 2 seconds that I’m not a runner.  I’d pass out half a block from my house if I attempted to run.  However, I do enjoy walking around with my camera in hand to take pictures, and honestly, I need more motivation to get out there into the world and walk more for my health.

Here’s the rub.  For reasons beyond logical understanding, the Nike+ sensor required for this challenge is only compatible with the iPod Touch, iPhone, or iPod Nano – none of which I have.  I have the iPod Classic and for some odd reason, they don’t make a sensor that’s compatible.  Nike does, however, make a SportBand, which would work for me.  However, priced at $60 it’s a bit outside my budget for this time of year.

This is your opportunity to sponsor me in this challenge!  So, for the low price of buying the SportBand for me, you will get:

• My commitment to walk at least 30 miles between now and August.
• If you send me a 2xl shirt with your logo, I will wear it in high traffic areas where I walk.
• Many appreciative mentions of your name, company, brand, etc. both here on my blog, on Twitter, and on my podcast, Affiliate Marketing Fanatics on GeekCast.fm.
• The heart warming knowledge that you’re helping me help Affiliate Summit donate to a wonderful cause, furthering advancements in Breast Cancer research.

So, interested?  Want something more out of this deal?  I’m willing to negotiate!  Comment if you’re interested, or shoot me an email. 

Let’s Just Do It!

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Despite more and more sessions being on Sunday of the conference, I think most people still consider the official start of the show to be the Monday keynote.  This year the event added a second keynote on Tuesday, which Dominic and I have already posted our thoughts on.  It’s just taken me awhile to formulate my thoughts for the Monday keynote! The keynote address was given by:

• Chris Brogan, President, New Marketing Labs (Twitter @chrisbrogan)
• Julien Smith, co-author of Trust Agents (Twitter @julien)

Chris actually teamed up with his co-author of Trust Agents, Julien Smith.  I’ve heard a lot about Julien through Chris’ blog and twitter, and it was nice to put a face to a name and hear him talk as well.  Overall I really liked the message that Chris and Julie gave out: remember social currency can get you farther than monetary currency sometimes.  Chris asked that the audience resist the urge to tweet the keynote as they talked as a social experiment.  I don’t know how it worked out, but I think most people were true to the experiment and did not tweet through it!

Bullet Point Review!

• To be a trust agent:
  • make your own game – standing out
  • one of us – belonging
  • Archimedes effect – leverage
  • agent zero – developing access
  • human artist – developing understanding
  • building an army – developing mass
• You’re competing with literally everything else in the world for attention.
• There are three levels of attention:
  • Awareness
  • Reputation
  • Trust
• In a lot of ways, network marketing is cold calling.
• Trust equations:
  • Trust = Social Capital
  • Social Capital + Web = Links
  • Social Capital + Web =Traffic
  • Social Capital + Web =Social Proof
  • Social Capital + Web =A big f’n network
• Understand there are other currencies than cash – that’s the secret of the game.
• Make Your Own Game
  • Find your value differentiation.
  • Create a new word for yourself.
  • Learn the systems – attuned/distorted.
• One of Us
  • Find the agent zero.
  • Seek frictionless distribution.
  • Be everywhere and create/maintain bonds.
  • All knowledge is vocabulary.
  • Insider language is huge.
• Archimedes’ Effect
  • Be the priest, build the church.
  • Be the relationship before the sale.
  • You live or die by your database.
  • Be part of everyone’s 150
• Human Artist
  • Connect people constantly.
  • Share instead of hoard.
  • Practice simple touch points of loyalty.
  • Self aware vs. Self involved.
• Build an Army
  • Give your ideas handles.
  • Teach them to fish.
  • Bring your own dial tone.
• Be the elbow of every deal.
• Be human at a distance.
• Sometimes people on top forget they’re normal people too.

All in all I think more companies need to remember that there’s a human element to business. Sometimes karma is the best reason to do things.  Here’s the presentation:

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 Affiliate Marketing Fanatics 13: Play Now | Play in Popup | Download

Affiliate Marketing Fanatics – A Publisher (Mike Buechele) and an Affiliate Manager  (Trisha Lyn Fawver) talk about all things Affiliate Marketing.  From blogging to branding, social media to search, video and more!

Seriously, I should steal Mike’s login on GeekCast.fm & change it to my name since I’m always doing the post production on AMF!  Which is my fault that it’s late – we recorded this on Friday and between actual work and finalizing some big weekend plans involving my high school reunion, I didn’t get this edited until early this morning.  We’re probably the last people on Earth to post our recaps of Affiliate Summit East 2009 in New York City, but here it is.  We’re kind of all over the place this episode, so here’s some of the things I remember talking about.  This ramblin’ man of a podcast clocks in at about 54 minutes.

• The parties of Affiliate Summit and Mike’s inability to be in two places at one time.
• The conference facilities.
• Our positive and negative takes on some of the sessions we attended.
• A (now late) birthday shout out to former (?) affiliate marketing dude Sam Harrelson.
• A shout out to Elite Profits and Ian Fernando for giving attendees of their dinner party bottles of Dom Perignon 2000.

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