Niche Sites:

• A website oriented toward a very specific topic or audience.  Niche sites often have high traffic and items can bring higher prices than on general purpose sites because they serve customers looking for unique content.

Every affiliate I’ve talked to will tell you that the key to affiliate marketing is finding a niche.  No matter how you pronounce it, the more specific you can get with the products you’re promoting and selling, the higher the conversion rates will be.  These are already people out there on the internet looking for something very specific, so they’re predisposed to spend money if they find what they’re looking for.

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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine

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