ASE10 Tuesday Keynote: Jim Kukral
Tuesday of Affiliate Summit started off with good-natured shenanigans to set Jim Kukral at ease for his first keynote speech. Jim just wrote an awesome book, Attention! This Book Will Make You Money: How to Use Attention-Getting Online Marketing to Increase Your Revenue
So a few minutes before Jim’s keynote, we meet up in the blogger lounge to pick out our capes and get ready to storm the keynote. Meanwhile, elsewhere in the Hilton, Jim’s looking out into a crowd of unfamiliar faces & cursing his affiliate super friends for not being in the audience. His nerves are building, despite his experience speaking before, as this is his first keynote.
We finally enter and file into tables front and center that our minions reserved for us. There we were… in full hilarious view for Jim. A smile crept across his face, and he opened his keynote with words that were never truer, “It’s good to have friends.”
Aside from the shenanigans, Jim killed it in his keynote. He had great tips, motivating the laziest of us to get off our asses and be DOERS!
Bullet Point Review!
- Conceive + ask/take a shot = make it happen.
- Do!
- Get in the idea mindset.
- Carry a notebook.
- Forget everything.
- Combine ideas.
- Listen.
- Do the opposite.
- Make a list.
- Free your mind.
- If you want to be remarkable, you need to do something remarkable.
- Never show effort.
- A lot of people don’t value what they’re good at.
- Is your ego holding you back from making money?
- Create a reaction in people with great ideas – you know an idea is good when you get a reaction.
- DeBeers sells “forever”. Nike sells “winning”. You might not sell what you think you sell.
Remember, no office is complete without my motivational poster of Jim (photo courtesy of Brad Crooks)
ASW10 Session: How To Get Motivated For Success!
Session Description: Get off your butt and get to work. Motivational tips, tricks & strategies that can put you on the path to online success. The featured speaker was:
- Jim Kukral, President, JimKukral.com
This was a great session, a real kick in the pants to get off your ass and finish those projects you’ve put on hold. I picked up a lot of great tips to put into action here on my site, and I think you will too. Jim is a master motivator, without the cheese (for the most part).
Bullet Point Review!
- Doers get what they want…everyone else gets what they get.
- Be remarkable.
- Have a signature product.
- Are you a loser or a failure?
- The failures are the ones that are successful. Because they keep trying.
- Learn your lessons the hard way.
- Fail hard, fail fast, and try something new.
- Negativity kills. Remove negativity across the board.
- Everything we do online falls under two categories: solve problems or be entertained.
- If you can combine both of those things, you can find a faster path to success.
- It’s about having your pain taken away – find ways to take pain away from people.
- Easy always wins – solving problems is how you make money.
- Think like Google – simple.
- Simple, problem solving, customer oriented.
- Branding is the thick, sticky goo that a company puts on your hand – if it’s good, you’ll lick it off. If it’s bad, you’ll go wash it off.
- You don’t sell what you think you sell.
- e.g. Nike doesn’t sell apparel & sports equipment. They contract spokespeople like Michael Jordan and Tiger Woods because they sell winning.
- What is it your customers REALLY need from you?
- Lead with what you sell.
- If you can lead with “We save you time” or “money”, great.
- Universal Internet truths
- No one reads anymore, they scan.
- Average attention span online is 2.7 seconds (about as long as it takes to read a tweet).
- Resource: DontMakeMeThink.com
- Figure out why people come to your site and get rid of the other junk.
- No more interruptions!
- Short attention spans.
- There’s a million competitors out there.
- There’s got to be a way for you to stand out and be more noticed.
- Go back to problem solving and understanding your customers.
- You know you need to do these things, you just need a reminder to apply it. Go out and make it happen.
- Where do you want to be in a year from now? 6 months from now?
- People want bargains
- It doesn’t matter what you sell, people will buy more often if you give them a deal, OR the perception that they’re getting a deal.
- The truth about humans is that they want to feel like they’re getting one over on you.
- Always have some kind of discount and put it in their face.
- Take a chance and get creative
- What ideas have you had that you let slip away?
- You never know what will happen, so try it.
- No one reads anymore, they scan.
Most of the Q&A was just follow up on some of the examples and resources Jim talked about. I really feel energized with this site to take it to another level. Here’s the presentation:
2007 REALTORS® Conference & Expo is NEXT WEEK!
The games are about to begin! That’s right, next week is the 2007 National Association of REALTORS® Conference & Expo at the Sands Expo Center in Las Vegas. PsPrint will be there in full force at booth 2740 in the NAR Partner Pavilion. Stop on by and participate in our great giveaways for an iPhone, some wine, or a Visa Gift Card. We’ll also be offering a 30% Off show special discount for any orders placed at the show.
I’m super excited for this show, and not because it’s in Las Vegas since I was just there a few months ago. This is my first massive trade show, and I’m stoked to be representing our company and attending some really great seminars. The two that I’m the most excited about are on Tuesday and Friday. 
Tuesday afternoon there is a seminar given by Seth Godin, author of Permission Marketing, Purple Cow, and a great blog that I subscribe to (speaking of Seth speaking[heh]). Friday at the close of the show there’s another presentation being given by Scott Bedbury, marketing genius behind Nike’s “Just Do It” campaign and Starbucks’ marketing campaigns.
There are just so many learning opportunities for me at this conference, not only in the way of marketing but also networking and trade shows. I hope to really knock the ball out of the park on this one. Unfortunately we’re also working on some changes to our affiliate program over here, and that all has to be postponed until we return from the show on the 19th. But those changes will be exciting as well in their own right!
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