Always leading by example, the good folks at Affiliate Summit have set up a great challenge to donate to charity leading up to Affiliate Summit East 2010 in New York this summer. They’ve set up a challenge page on Nike’s website and have pledged to donate $1 per mile up to $5,000) to the Avon Breast Cancer Crusade.  So far, LKFan is in the lead with nearly 120 miles!

Now, if you’ve ever met me, you can tell in 2 seconds that I’m not a runner.  I’d pass out half a block from my house if I attempted to run.  However, I do enjoy walking around with my camera in hand to take pictures, and honestly, I need more motivation to get out there into the world and walk more for my health.

Here’s the rub.  For reasons beyond logical understanding, the Nike+ sensor required for this challenge is only compatible with the iPod Touch, iPhone, or iPod Nano – none of which I have.  I have the iPod Classic and for some odd reason, they don’t make a sensor that’s compatible.  Nike does, however, make a SportBand, which would work for me.  However, priced at $60 it’s a bit outside my budget for this time of year.

This is your opportunity to sponsor me in this challenge!  So, for the low price of buying the SportBand for me, you will get:

• My commitment to walk at least 30 miles between now and August.
• If you send me a 2xl shirt with your logo, I will wear it in high traffic areas where I walk.
• Many appreciative mentions of your name, company, brand, etc. both here on my blog, on Twitter, and on my podcast, Affiliate Marketing Fanatics on GeekCast.fm.
• The heart warming knowledge that you’re helping me help Affiliate Summit donate to a wonderful cause, furthering advancements in Breast Cancer research.

So, interested?  Want something more out of this deal?  I’m willing to negotiate!  Comment if you’re interested, or shoot me an email. 

Let’s Just Do It!

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Session Description: Get off your butt and get to work. Motivational tips, tricks & strategies that can put you on the path to online success. The featured speaker was:

• Jim Kukral, President, JimKukral.com

This was a great session, a real kick in the pants to get off your ass and finish those projects you’ve put on hold.  I picked up a lot of great tips to put into action here on my site, and I think you will too.  Jim is a master motivator, without the cheese (for the most part).

Bullet Point Review!

• Doers get what they want…everyone else gets what they get.
• Be remarkable.
• Have a signature product.
• Are you a loser or a failure?
  • The failures are the ones that are successful.  Because they keep trying.
  • Learn your lessons the hard way.
• Fail hard, fail fast, and try something new.
• Negativity kills.  Remove negativity across the board.
• Everything we do online falls under two categories: solve problems or be entertained.
  • If you can combine both of those things, you can find a faster path to success.
  • It’s about having your pain taken away – find ways to take pain away from people.
• Easy always wins – solving problems is how you make money.
  • Think like Google – simple.
  • Simple, problem solving, customer oriented.
• Branding is the thick, sticky goo that a company puts on your hand – if it’s good, you’ll lick it off.  If it’s bad, you’ll go wash it off.
• You don’t sell what you think you sell.
  • e.g. Nike doesn’t sell apparel & sports equipment.  They contract spokespeople like Michael Jordan and Tiger Woods because they sell winning.
• What is it your customers REALLY need from you?
  • Lead with what you sell.
  • If you can lead with “We save you time” or “money”, great.
• Universal Internet truths
  • No one reads anymore, they scan.
    • Average attention span online is 2.7 seconds (about as long as it takes to read a tweet).
    • Resource: DontMakeMeThink.com
    • Figure out why people come to your site and get rid of the other junk.
  • No more interruptions!
    • Short attention spans.
    • There’s a million competitors out there.
    • There’s got to be a way for you to stand out and be more noticed.
      • Go back to problem solving and understanding your customers.
    • You know you need to do these things, you just need a reminder to apply it.  Go out and make it happen.
    • Where do you want to be in a year from now?  6 months from now?
  • People want bargains
    • It doesn’t matter what you sell, people will buy more often if you give them a deal, OR the perception that they’re getting a deal.
    • The truth about humans is that they want to feel like they’re getting one over on you.
    • Always have some kind of discount and put it in their face.
  • Take a chance and get creative
    • What ideas have you had that you let slip away?
    • You never know what will happen, so try it.

Most of the Q&A was just follow up on some of the examples and resources Jim talked about.  I really feel energized with this site to take it to another level. Here’s the presentation:

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The games are about to begin! That’s right, next week is the 2007 National Association of REALTORS® Conference & Expo at the Sands Expo Center in Las Vegas. PsPrint will be there in full force at booth 2740 in the NAR Partner Pavilion. Stop on by and participate in our great giveaways for an iPhone, some wine, or a Visa Gift Card. We’ll also be offering a 30% Off show special discount for any orders placed at the show.

I’m super excited for this show, and not because it’s in Las Vegas since I was just there a few months ago. This is my first massive trade show, and I’m stoked to be representing our company and attending some really great seminars. The two that I’m the most excited about are on Tuesday and Friday. Tuesday afternoon there is a seminar given by Seth Godin, author of Permission Marketing, Purple Cow, and a great blog that I subscribe to (speaking of Seth speaking[heh]). Friday at the close of the show there’s another presentation being given by Scott Bedbury, marketing genius behind Nike’s “Just Do It” campaign and Starbucks’ marketing campaigns.

There are just so many learning opportunities for me at this conference, not only in the way of marketing but also networking and trade shows. I hope to really knock the ball out of the park on this one. Unfortunately we’re also working on some changes to our affiliate program over here, and that all has to be postponed until we return from the show on the 19th. But those changes will be exciting as well in their own right!

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