Commission Junction University – Day 1
Wednesday
Sep 17, 2008
I’m down here in lovely Santa Barbara for Commission Junction University, and day one is in the can. The weather has been nice…although living in California I’m generally used to this weather, but being in the Southern end of the state there’s a distinctly different feel that I can’t quite put my finger on. But I enjoy it.
I flew from Oakland to Los Angeles on a puddle jumper, and from Los Angeles to Santa Barbara on a pack of gum. Between flights and layovers and cab rides, I arrived at my motel at 12:15am. The room is your average motel fare: 70’s floral bedspread, translucent yellow cords on the lamps, inmate furniture. The room also has a mini fridge, microwave, nicely sized TV, free wifi, and a surprisingly comfortable bed & pillows – not too shabby for $77/night. This makes me glad I’m staying at a real hotel for Blog World Expo this coming weekend.
Because of the high cost of cab fare ($25+), once I got the conference hotel I didn’t want to leave until the end of the day. I ran into Lisa Picarille and Wade Tonkin almost immediately in passing after I registered and headed to the first session, which I’ll cover later. Jeremy Palmer from Quit Your Day Job lead the first “course” as CJU calls them, and Olivier Chaine from Magnify 360 led the second. On a personal note, I read his name in the program and knew the pronunciation would be something like “o-live-e-ay shayne” and was confused when the emcee pronounced it very phonetically (olive-er chain). I was disappointed in CJ when Olivier pronounced his own name at the end of his session much like I’d imagined it was properly pronounced…if you’re going to introduce someone, learn how to pronounce their name.
I digress. Both courses were informative and well done, and I’ll be posting a bullet point review of both later on. After the courses were done I took a quick break and then headed out to the CJU Expo, a small area of tables nicely held outside under umbrellas that more closely resembled the Meet Market at Affiliate Summit than your typical trade show. It was mostly merchants and different CJU programs with tables, with the exception of an OPM (Schaaf Consulting), a couple affiliates (SurfMyAds.com), and a table for the Performance Marketing Alliance.
It’s a good thing I saw that PMA table, because it made it easy to run into some familiar faces in the form of Connie Berg & Brad Waller. Also was able to say hello to Michael Brucker from RingCentral at their table, one of the organizers of the BAAMC whose quarterly meetings I attend. (By the way if you’re an affiliate manager with a company in the SF Bay area interested in getting involved and possibly hosting about 20-25 ppl for lunch some day, let Michael know).
After the expo it was zoo time with the welcoming event being held down the street at the Santa Barbara Zoo. As much as I wanted to go, my phone was practically dead for some reason and my stomach was a bit upset, so I opted to head back to my motel. Tomorrow is a day full of sessions that look pretty good, and a keynote from Guy Kawasaki…who I think may literally be giving me the nifty orange Alltop shirt off his back afterwards. More about that if/when it happens
Cribbed Content for May 23rd
Friday
May 23, 2008
This week has been nuts – I’ve been on both coasts, in three time zones, and multiple states of mind. Yesterday, I admit, was really hard to get my head back into an “office” frame of mind. Which includes coming back to blogging. So here’s the easy post of the week – a wrap up of stuff you might have missed.
- PsPrint gets some ink in USA Today – woot! This is just plain a great article about print marketing, aside from what obviously lead me to this article. Kudos to author Rhonda Abrams!
- We also got a nod on InsideCRM.com, even though I wish we were higher up than #50. Give us some credit, man!
- Delivery.com came to my rescue in Boston. Seriously, it’s awesome!
- FeedFront, a new magazine being put out by Shawn Collins & Missy Ward, is coming to us soon! There looks to be some great articles. On the AffiliateThing podcast this week Shawn mentioned that it will most likely be a quarterly thing, and free! So go sign up – what do you have to lose?
- Affiliate-Karma.com has been launched by the internet geek girl herself Stephanie Agresta – not for nothing, but from what I can tell it’s just another outsourced program management firm.
- Remember that even the smallest of holidays, like the upcoming Memorial Day weekend, allow for great marketing opportunities!
- BuyTV, an online show hosted by Melissa Salas, is going national. G4 picked it up to run on their cable network. Just goes to show that great web content can take you places!

That’s about it for this week. I did have to declare feed bankruptcy and Digg shout bankruptcy to help weed through the stuff I missed at the beginning of the week, so if there’s anything I should have seen and didn’t, share it with me in the comments.
Have a terrific Memorial Day weekend!





