Online Marketing Glossary: Gateway Page
Gateway Page (also Doorway Page):
- A webpage created in hopes of ranking well for a term in a search engine’s nonpaid listings.
These gateway pages uses organic search and SEO to their advantage, trying to make the most money as possible off affiliate links on the page without paying for traffic. Often these pages are created without a full website behind them, garnering the term “thin affiliate” sites.
Lately what I’ve been seeing is a lot of affiliates using Blogger to set up these pages. Instead of setting up a traditional blog in the true sense of the term, these affiliates create one long, keyword laden post and then put affiliate links in the sidebar. It doesn’t require any money to set up – no coding knowledge necessary, no domain name purchased, and no PPC campaigns to drive traffic. These affiliates are relying purely on the organic search results to drive traffic and are hoping to drive sales.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Organic Search Results
Organic Search Results:
- Non-paid search engine results (also called natural search) – the pages that search engines find in a vast index of the Web that the search engine determines are the best matches for the search keywords.
These are the dreams that SEO is made of. Responsible web masters do everything within their power to heighten their organic results because it’s free, and will get your listing in front of more eyes when searching for keywords.
An easy tactic to help this is to use the keyword multiple times on one page. Don’t over do it, but the more a particular keyword is worked into the text on your page, the more clout the search engines will give you site when bringing up results for that keyword in searches.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
