Poshly Custom-Tailored Freebies
Recently, I discovered an interesting site to enter to win different beauty products, Poshly.com. In order to enter, you answer a few questions that, I know now, are market research questions. These questions range from things like “How often do you wear foundation?”, “Do you watch what you eat?”, “How would you describe your skin?”, and “How old are you?”. In hopes of winning items from brands like Clinique, Makeup Forever, and Urban Decay, I’ve answered a lot of questions trying to win!
Last week, I got an email saying that some free samples were on my way from Poshly, but no specification as to what would be coming. Great, I thought, whatever it is will be cool. I expected a little sample size lotion or something that I may or may not care to use. Instead, today I received a MASSIVE box full of full-sized products that seem to be hand-picked based on responses I gave on those little quiz questions while trying to win stuff. All of the products in the box seem to address issues I identified in my quiz responses. Turns out, this is Poshly’s goal. From their site:
Our mission at Poshly is to build personalization technologies that connect beauty brands with beauty consumers in innovative, data-driven ways. On Poshly, members discover beauty products that are best suited for their characteristics while brands better understand the preferences and personas of consumers in real-time.
So my beauty exploration and marketing worlds are overlapping! Many of these items are organic, botanical, cruelty-free, and even vegan! All the Sia Botanics products are free of Gluten, Parabens, Sulfates, and Synthetic colorants or fragrances. The Sia Botanics and L’Oreal Paris products are 100% vegan, and they plus the Infinity Sun lip balm are all cruelty-free. I tallied up the prices and the value of what I was sent is easily over $150! So thanks, Poshly! I’m going to try to post reviews of all of them over time since they’re all new products to me. Here’s the list of what I got, and where you can get them for yourself!
- Sia Botanics Desert Aloe & Jojoba Cream Cleanser
- Buy from Amazon for $16
- Sia Botanics Super C Glowing Skin Tonic
- Sia Botanics Prickly Pear Rescue Cream
- Buy from Amazon for $22
- Sia Botanics Prickly Pear Daily Moisturizer
- Buy from Walmart for $14.99
- Femme Couture Prime Wear Long Wearing Lip Creme in Glowing Grapefruit
- Buy from Sally Beauty Supply for $7.99
- Femme Couture Shiny Color Crayon moisturizing lip color in Very Berry
- Buy from Sally Beauty Supply for $5.99
- Maybelline ColorSensational lip color in Red Revival
- Buy from Walgreens for $7.99
- Infinity Sun Avance Balme in Vanilla Bean, SPF 15
- benefit They’re Real Beyond Mascara
- Buy from Amazon for $20.51
- benefit the POREfessional pore minimizer
- Buy from Amazon for $8.89
- Haus MetaDerm 100% Organic lotion for Psoriasis
- Buy from Amazon for $14.50
- L’Oreal Paris EverCreme Sulfate-Free Moisture System Cleansing Conditioner
- Mystic Divine Argon & Monoi Oils Nourishing Hair Masque
- Buy from Sally Beauty Supply for $7.49
ad:tech San Francisco: Master Class Workshop: Kick-Ass Creative—Left Coast Style
Session Description: Leading Left Coast creative directors showcase a cross section of innovative digital and integrated work for multiple clients including the strategy behind each campaign and the related pieces that supported the work. Learn from these master class creative directors about how to inspire and harness the big idea in an increasingly digital world dominated by fragmenting media and attention spans. What customer insights and trends spark new ideas and how do leading creative directors factor in evolving trends such as on-demand media and user-generated content when developing campaigns? This is the place to be to see the latest examples of strategic and tactical creative thinking and execution.
This session took place Wednesday, April 22, 2009. The speakers:
- Conor Brady, Chief Creative Officer, Organic (Moderator)
- Niels Aillaud, Senior Manager Digital Marketing, LG Electronics
- Scott Briskman, VP, Executive Creative Director, Agency.com San Francisco
- Jared Cluff, VP, User Acquisition, Ask.com
- John Rabasa, Executive VP, Managing Director, Publicis Modem West
Unfortunately this sessions was really a long brag session from LG and Ask.com. While the television media they showed was funny and entertaining, I expected this “master class workshop” to actually teach me a few things. Maybe some tips on creating engaging creative? Nope. So I was pretty let down and I only have a few notes for you.
Bullet Point Review! LG Electronics:
- Markets may be conversations, but make sure you are invited.
- Social media is about two things: context and people.
- Participation is good but creative participation is better.
- A good campaign is organic and will want to keep going.
- If your brand is befriended (e.g. on Facebook or Twitter), be a friend back.
Ask.com:
- Positioned Ask.com as an answer engine.
- Video ads delivered an 80% reduction in CPC.
- Crawls were 4 times better – higher traffic than traditional 15 second spots.
- They were surprised by the top performing question they asked – Who is Kim Kardashian?
- The agency is not bringing ideas that are exciting to them just because they’re exciting – they’re bringing them because they make sense for their business.
