Algorithm:

• A set of mathematical equations or rules that a search engine uses to rank the content contained within its index in response to a particular search query.

The algorithm is what powers search engines, and also provides websites with page ranks, Alexa rankings, Technorati authority, etc.  The algorithm often takes into account inbound links, outbound links, where the inbounds are coming from, where the outbounds are going to, number, quality, etc.

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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine

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Outbound Links:

• A link that points away from your website.

Outbound links are a great way to receive some link love from the recipients, but be careful. The more outbound links are on a webpage, the less value the links have. You don’t want to make the outbound links more attractive than your own content or visitors will not stay on your site long.

A good tip when placing outbound links is to make sure they open in another window or tab instead of redirecting the visitor completely away from your website. To do this, add TARGET=”_blank” within the HREF tag in the HTML to open the link in a new window.

This concludes the Link Glossary series. If you have any glossary set request ideas please email them to me at blog@trishalyn.com or just leave a comment, of course!

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Glossary Definition From The Definitive Guide to Link Buying by Patrick Gavin

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