At first glance when starting to compile this week’s Cribbed Content, it didn’t look like much was going on.  My Google Reader was kind of light, as were the other scoops and news coming across my desk.  But then when I really started to dig, I found some cool stuff!  Including a really easy Twitter Contest from DIY SEO to win a Kindle!

• Last week I reported that Affiliate Summit East 2009 was all sold out of booths.  They’re now all sold out of Meet Market tables as well, the first time for them that they’ve sold out of exhibitor space before Early Bird pricing was done.  Congrats to the ASE09 team!
• Speaking of Affiliate Summit, co-founders Missy Ward and Shawn Collins were in Dallas at the Inbound Marketing Summit speaking about monetizing blogs.  Missy was kind enough to share their slides from the presentation.
• Affiliate network ShareASale is toying with an Affiliate API and has released the initial sections for use.
• Google recently changed their trademarks policy in regards to AdWords paid search ads.  Search Engine Land wrote an article on how to protect your brand under Google’s new trademark policy, and Geno Prussakov also wrote an article on how this applies to affiliate marketing.
• Apparently Google mucked around with PageRank… AGAIN… and devalued Twitter profiles.  Which is fine with me since I realized awhile back my twitter page was  PR9 when this here blog was only PR2 (currently my twitter page is a PR3).  What really irritated me was that, out of nowhere, this blog went down to PR0 out of nowhere with no real changes other than a redesign (that, if anything, should have HELPED SEO).  So in my opinion Google can shove with with their PageRank racket anyway.  Anyway, Andy Beard explains a few things about the change.
• I’ve seen a certain someone from a certain CPA network tweeting a lot in the last two days about making money from Twitter with CPA ads.  That seems to be ALL this person is tweeting about and it’s getting on my anti-spam nerves.  So instead of calling this person out, I’ll be passive-aggressive and just pass on this article for everyone: 10 Irritating Mistakes that People Make with Twitter. Thanks Nikki Pilkington for a good article right when I was thinking about it!
• I’m a big fan of to-do lists.  There’s been some talk about different apps recently (I was turned onto Toodledoo and love its integration with iGoogle homepage).  Nate Moller wrote a great article on why to-do lists are key to entrepreneur success that any slightly unmotivated or scattered entrepreneur should read!

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Happy New Year!  As I mentioned last Friday, I’ve spent this week with family in Oregon, so I have been semi-off the grid.  So this week’s edition of Cribbed Content is as much for me to catch up on things as it is for some of you!

On a personal note, 2008 treated me okay…but I’m hoping that 2009 knocks me off my feet!  I hope your lives are treating you right and leading you in the direction you want to go!

• The movie industry doesn’t get to have all the fun with an awards season: on the heels of ShareASale announcing their awards last week, the finalists for the Pinnacle Awards Finalists at Affiliate Summit West 2009 were announced this week.  Congrats to the finalists, and we’ll see who the winners are at the awards dinner in Las Vegas.
• Google’s Matt Cutts confirmed via Twitter that PageRank was updated.  I heard about it before then and I’m glad to report that this blog has gone from a PR0 to PR2, thus reassuring me that I hadn’t landed on some mysterious Google blacklist.  As exciting as this was, it was also proven how little PR means anymore when I checked my twitter page out of curiosity to find it was a PR9!
• It’s Official: The Performance Marketing Alliance is now an official, non-profit trade association.  Charter membership will be available sometime this month, I imagine starting at Affiliate Summit.
• I wrote another guest post at Marketing Pilgrim, this time on how Digg’s Lack of Ad Targeting is Hurting Revenue.

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Algorithm:

• A set of mathematical equations or rules that a search engine uses to rank the content contained within its index in response to a particular search query.

The algorithm is what powers search engines, and also provides websites with page ranks, Alexa rankings, Technorati authority, etc.  The algorithm often takes into account inbound links, outbound links, where the inbounds are coming from, where the outbounds are going to, number, quality, etc.

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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine

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