Paid Listings:

• Listings that search engines sell to advertisers usually through paid placement or paid inclusion.

Businesses have traditionally gone this route because it’s a guaranteed placement that’s usually featured above other listings more prominently.  Many directories also offer faster processing to get the link up for paid listings than free or reciprocal listings.

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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine

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