Link Glossary: Outbound Links
Wednesday
Apr 23, 2008
Outbound Links:
- A link that points away from your website.
Outbound links are a great way to receive some link love from the recipients, but be careful. The more outbound links are on a webpage, the less value the links have. You don’t want to make the outbound links more attractive than your own content or visitors will not stay on your site long.
A good tip when placing outbound links is to make sure they open in another window or tab instead of redirecting the visitor completely away from your website. To do this, add TARGET=”_blank” within the HREF tag in the HTML to open the link in a new window.
This concludes the Link Glossary series. If you have any glossary set request ideas please email them to me at blog@trishalyn.com or just leave a comment, of course!
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Glossary Definition From The Definitive Guide to Link Buying by Patrick Gavin
Link Glossary: Authority Pages
Monday
Apr 21, 2008
Authority Pages:
- Web page with many unique domains linking in to it.
Home pages tend to have more authority as most people are prone to link their visitors to the general website they want to share with them instead of a deep linked page. Authority is an excellent tool in your SEO efforts as it raises your page rank and increases your traffic. The more domains link to you, the more are likely to link to you.
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Glossary Definition From The Definitive Guide to Link Buying by Patrick Gavin
Link Glossary: IP Address
Friday
Apr 18, 2008
IP Address:
- Every computer connected to the Internet must have a unique address known as an IP (Internet Protocol) address. The IP address is a numeric address written as a set of four groups of number separated by dots, for example 130.102.42.17. The address provides a unique identification of a computer and the network it belongs to.
IP addresses are a great tool to understand when combating spam. A spammer can have multiple email accounts or online handles to spam your website with, but assuming they’re working from one computer they only have one IP address. You can have your website admin block any IP address from being able to access your website. That way if they can’t reach you, they can’t spam you.
If you’re running a company with many computers on a network it’s also very important that your employees are not participating in questionable posting or flaming on the internet. There was a case a few years back where some Google employees were acting up on various websites during their breaks and such which resulted in a Google-wide IP ban that had to be cleared up (I wish I could find a link for you…) So be careful with IP banning but know that it’s there if you need it.
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Glossary Definition From The Definitive Guide to Link Buying by Patrick Gavin
