Pay Per Call:

• A model of paid advertising similar to PPC, except advertisers pay for every phone call that comes to them from a search ad, rather than for every click through to their website landing page for the ad.

A simple Google search of “pay per call tracking” comes up with about 355,000 results for this fledgling model.  Traditionally, affiliates have seen phone orders for a merchant as a commission leak.  They could drive sales to a merchant’s website, but if the person then calls to place an order then the commission is lost.

More recently we’ve been seeing tracking come through for the affiliates when visitors call.  This is still dependent on the visitor actually plugging in the code in over the phone or telling the operator so it’s not entirely fool proof to my knowledge.

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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine

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