Posts Tagged "pay per call"

CJU Course: PayPerCall: Dial Up Your Marketing Results

Posted on Oct 26, 2011 in Affiliate Marketing, Conferences & Networking |

Want to take advantage of a marketing channel that has conversion rates as high as 50%? Want to successfully promote high priced items and services through the affiliate channel? Advertisers and Publishers in this session learned all about PayPerCall and how they can use unique, trackable, phone numbers to attribute calls to various efforts.  The solo presenter was:

  • Nicole Ron, Manager, PayPerCall

There’s not much to share here since it was largely a demonstration of the platform, but wow.  This was what I needed to want to explore it more.  Now, unfortunately for my limited forays into being an affiliate there’s not much on the PayPerCall platform that’s in-line with my ideas, but here’s to hoping they grow!  A personal note for Nicole if she reads this – I LOVED the Wizard of Oz theme & analogies in the presentation!

Bullet Point Review!

  • Nicole Ron at CJU 2011How does it work? Advertisers create a PayPerCall campaign and publishers apply and select unique toll-free numbers. Publishers run promos online or off. When a consumer places the call, CJ tracks it and it connects to the advertisers call center.
  • PayPerCall is powered by RingRevenue.
  • Three ways to get paid: Phone Leads, Phone Sales, and Both!
    • Phone Lead: commission granted for qualified calls based on duration or other factors.
    • Sales: commission granted for sales that result from referred calls.
    • Hybrid: commission granted for quality calls AND from sales from a referred call.
  • More high end products and services do well on PayPerCall. There’s more personal contact which means up-sell and a higher AOV.
  • Tip for Search Publishers: include the phone number in the ad. Lends credibility. Good for mobile.
  • Tip for Display Publishers: advertisers provide the creative and CJ pops in the unique phone numbers you selected.
  • Tip for Blogger Publishers: phone numbers fits nicely into a blog in a write up or review.
  • The average conversion rate on PayPerCall is 20-30%
Read More

Affiliate Marketing Fanatics 46: Interviewing Amanda Orson

Posted on Dec 21, 2010 in Affiliate Marketing, Affiliate Marketing Fanatics, Conferences & Networking |

Podcast: Play in new window | Download

Affiliate Marketing Fanatics – A couple of hyper-caffeinated affiliate marketers (Mike Buechele) and (Trisha Lyn Fawver) talk about all things Affiliate Marketing. From blogging to branding, social media to search, video and more!

We’re continuing our series of interviews with some speakers at Affiliate Summit West 2011, taking place at the Wynn Casino & Hotel in Las Vegas. This time, we talk to Amanda Orson about her origins in affiliate marketing & her panel “Local Lead Generation – Heaven & Hell”. Unfortunately, her co-panelist Ad Hustler was unable to join us. In in this episode we discuss:

  • You might know Amanda better as @Phillian on Twitter (got questions for their panel, ask now)!
  • Amanda got her start by picking up a copy of The 4-Hour Workweek by Timothy Ferriss and reading up on WickedFire.com.
  • They’ll be looking at things from both an SEO approach and an SEM approach.
  • Find good PPC stuff on Chad Frederiksen’s blog CDF Networks.
  • Mike’s interest in how the local lead gen can be worked into Pay Per Call technologies.
  • Amanda says don’t come for her, come for Ad Hustler!

Want to catch up with us & ask questions for the next show? Find us on Twitter: @AMF_Podcast, @MikeBuechele & @TrishaLyn. Like us on Facebook! You can also ask Trisha questions through FormSpring.me. Or leave us a comment!

Special thanks to GeekCast.fm for hosting Affiliate Marketing Fanatics.

Read More

Online Marketing Glossary: Pay Per Call

Posted on Sep 6, 2008 in Affiliate Marketing | 2 comments

Pay Per Call:

  • A model of paid advertising similar to PPC, except advertisers pay for every phone call that comes to them from a search ad, rather than for every click through to their website landing page for the ad.

glossary bookA simple Google search of “pay per call tracking” comes up with about 355,000 results for this fledgling model.  Traditionally, affiliates have seen phone orders for a merchant as a commission leak.  They could drive sales to a merchant’s website, but if the person then calls to place an order then the commission is lost.

More recently we’ve been seeing tracking come through for the affiliates when visitors call.  This is still dependent on the visitor actually plugging in the code in over the phone or telling the operator so it’s not entirely fool proof to my knowledge.

____
Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine

Read More