Revenue-Sharing Program:

• A program that allows merchants and website owners to increase sales.  The host site links to the merchant with a banner, button or text link, for a fee.  The merchant pays the website owner for increased traffic, sales and leads from the host site.

This seems like the less guaranteed way to go about performance marketing.  I don’t have a lot of experience with this either, so someone out there that does… school us in what the benefit of this would be over pay per impression (PPI) models?

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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine

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Pay Per Impression (PPI):

• An advertising pricing model in which advertisers pay based on how many users were served their ads.

This isn’t used as often since there can be third party interference in counting impressions.  I’ve been told that search engine crawlers can interfere with the impressions, although I’m honestly not sure how accurate that is.

If you know a program that uses PPI, share!

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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine

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