Pay Per Lead (PPL):

• A program where an affiliate receives a commission for each lead that they generate for a merchant website such as completed surveys, contest or sweepstakes entries.  Pay per lead generally offers midrange commissions and midrange-to-high conversion ratios.

Merchants typically use this model when they want to follow up with leads to complete the sale themselves.  They take the pressure of conversions off of the affiliate and take it on themselves, usually with follow up via email campaigns or salespeople.

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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine

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