Cribbed Content for July 4th
Happy Independence Day! You should be out enjoying a parade, a nice BBQ, or some spectacular fireworks! I’ll forgive you if you’ve chosen to give my innocent blog a quick view amidst all the celebration though ;).
- A few months ago, Google officially acquired DoubleClick Performics, an affiliate network. This week they’ve rebranded as Google Affiliate Network. Shawn Collins wrote up his perspective on this – definitely seems to be a step in the right direction for the reputation of affiliate marketing.
- Last week I mentioned an irresponsible attack on the PMA by Shoemoney. Swift to clear up any confusion, the team posted What Exactly Is Affiliate Classroom’s Role in the PMA?
That’s it! Go forth and have fun this 4th!
Read MoreGoogle and Creator of ‘Family Guy’ Strike a Deal
The innovative part involves the distribution plan. Google will syndicate the program using its AdSense advertising system to thousands of Web sites that are predetermined to be gathering spots for the Family Guy target audience, typically young men. Instead of placing a static ad on a Web page, Google will place a “Cavalcade” video clip.
This is definitely a step in the right direction for internet video and monetizing it. Google has already admitted that they don’t know how to monetize YouTube, so this is a fresh look. And just yesterday they re-branded their recent acquisition DoubleClick Performics as the Google Affiliate Network, so this is definitely exciting news.
As it turns out, it won’t actually BE Family Guy (sad for me) but a new show called “Seth MacFarlane’s Cavalcade of Cartoon Comedy”.
read more | digg story
Read MoreMerchants to NY Affiliates: Hit the Road!
June is here, which means the “Amazon Tax” law, as it’s been dubbed, is now in effect. Merchants with affiliates residing in New York state will now have to charge tax on orders of customers in New York. In short, the state of NY has decided that affiliates constitute nexus, i.e. a term used to describe whether a business has sufficient presence or activity in a state or other taxing jurisdiction to become subject to the tax(es) of the state or jurisdiction. So now in NY state online retailers with affiliates residing in that state have to charge tax, regardless of where their corporate headquarters actually are. Some good links that explain this better than I ever could are to TechCrunch’s May 14th post and Scott Jangro’s May 22nd podcast.
So many of the larger online merchants with a large number of affiliates in NY have made the decision to drop their affiliates who reside in NY. The great folks over at ABestWeb.com Affiliate Forums have kept a running list of the merchants who’ve dissed their NY affiliates. So if you’re from NY, be aware that these merchants may not approve your application if you apply in the near future.
Mecha Googlezilla – AdManager Launched
Google is quick on the draw – it was only days ago that the deal for Google to buy DoubleClick was finalized and today Google’s Inside AdSense blog let the cat out of the bag.
They say it best, so straight from the horse’s mouth:
Ad Manager currently addresses the ad management and serving needs of publishers with smaller sales teams and effectively complements the DoubleClick Revenue Center, which is focused on publishers with large sales teams. We’re excited to add DART for Publishers to our suite of products,and we’re committed to the continued development and enhancement of DoubleClick’s offerings.
So basically all of the internet marketing industry’s speculation earlier this week about what this means has been swiftly answered. Sort of.
It’s still not clear the fate of affiliate network Performics, a DoubleClick company, and whether they’ll stick around or if it’ll be eventually swallowed. Personally I think it would be silly for them to absorb Performics. Instead they should pretty much do what DoubleClick did when they initially bought Peformics – just append the name.
Coming to an internet near you – Google Performics?
Read MoreGoogle Buys DoubleClick – Googlezilla Attacks!
It’s official! Google has closed the deal and purchased online marketing agency DoubleClick, who also run affiliate network DoubleClick Performics. There are already graphics up on the DoubleClick and Performics homepages announcing the merger. According to Performics it’s business as usual and the two companies will work independently for now.
There’s no word yet on how this merger will affect Google’s amazingly successful AdWords or the ever growing Performics, both tools of the successful affiliate. It’s easy to speculate that eventually both will be rolled into one mega-monster network offering PPC, CPA, and CPC opportunities for affiliates. Truth is that we just don’t know. While that seems it would be the obvious long term goal, Google is known for innovation and could completely knock our socks off with something else in store. Only time will tell!
More blogs on the Google acquisition of DoubleClick:
- Shawn Collins at Affiliate Tip
- Heather Paulson at ReveNews
- Om Malik at Gigaom
- Andy Beal at Marketing Pilgrim
