Sponsor Me to Attend BlogHer PRO 14
BlogHer just announced their next conference, BlogHer PRO ’14. It will take place December 3 & 4 in Redwood City. I had a good time attending BlogHer ’14 down in San Jose, but I was left wanting more take-home, actionable items that I could use to build my blog. This conference seems to focus more on that aspect of blogging. Most notably, it promises that I will walk away with a new, professional media kit. This is something I know I need, and would love to have.
Read MoreFinger Paints Poolside Paradise Collection
Originally when I grabbed these two colors I’d recently bought, I was going to attempt a star burst manicure I saw on Pinterest. What could go wrong? Oh, just everything. So that’s not the manicure I ended up with, and instead I went with this random, chaotic angled half & half that probably looks familiar. It’s similar to my Slightly Nautical Manicure, except the angle goes in the same direction on every finger.
Read MoreOakland Athletics Manicure 2014 Edition
I’m not a sporty girl by any stretch of the imagination, but growing up in Berkeley and Alameda, my parents raised me with a healthy (okay, obsessive) love of the Oakland Athletics and baseball. So for years now I’ve looked at the schedule at the beginning of the season and plotted out all the games I wanted to go to based on opponent and promotion and put them on my calendar months in advance. I’m die hard. I go all out for games and don’t play around.
Read MorePinterest: An Effective Marketing Tool to Attract Young Consumers
Guest Post by Samantha Gray.
Facebook and Twitter are still the most popular social media platforms that internet marketers like to use in order to win over young consumer (who are often said to be the most difficult target audience to attract because they’re “picky). But if they’re smart, internet marketers should now be investing a little bit more of their time and effort using a new and upcoming social media site called Pinterest—aka “a marketer’s dream.” That’s because young consumers who love to shop (mostly women but some men too) flock to Pinterest on a daily basis ready to spend their disposable income.
Ok, so the social media/image bookmarking site isn’t that new (it was established late last summer) but with every passing month the site just continues to get more and more users. Currently there are about 10.4 million registered users, according to the most recent statistics available. And like mentioned earlier, most of the users are young— the same young users who refuse to succumb to your marketing techniques on Facebook but fall for them on Pinterest. It’s not really sure why this is the case, but the fact that Pinterest is bit more transparent might be the reason. Users know that its purpose is to connect buyers with sellers.
So how does it work exactly?
Like the name suggests, Pinterest is a digital pin board that requires users to scour a collection of highly attractive images called “pins.” These pins can be of any item that interests them. For example, if a user thinks a dress featured in the database is extremely cute then he or she can pin it on their profile/ “board.” If they think the couch is to-to-die for and would love to own it one day, they can pin it on their board too. It’s great when looking for inspiration for weddings and other events too.
So where does the cash flow in?
A smart marketer will make sure that the image is linked to the coinciding store or blog where that specific item in the photo can be purchased or at the very least taught how to make—recipes for example are also extremely popular on the site. Since users can pin whatever they like, marketers don’t seem so pushy because in a way the users are coming to you—unlike Facebook where marketers are invading a user’s Timeline with updates and can be easily seen as annoying.
Of course, it’s your job to make sure you have the most aesthetically pleasing photos of your product and/or services available so someone will want to pin you on their board.
How else can it be effective?
While a user can purchase the item they pinned directly, a user’s friends can make purchases too. Firstly, they can take a peek a specific user’s pin board so they know what items their friend might like come Christmas or their birthday. Secondly, Pinterest integrates with Facebook and Twitter so that users can post their pins on these sites as well. This means that even someone who doesn’t have Pinterest (but has a Facebook or Twitter account) can see a Pinterest pin. If they like what they see, they can purchase the item too. This means you get to expand your target audience without doing too much. Pinterest users will do it for you.
In sum, Pinterest can be a really useful marketing tool to invest in.
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Samantha Gray is a freelance writer based in Houston, Texas, who offers college advice to those interested in furthering their studies and careers. She also enjoys writing about various business-related topics like marketing. She can be reached for questions or comments at samanthagray024@gmail.com
Read MoreThe Inaugural Affiliate Summit Central
[singlepic id=122 w= h= float=left]Another conference down, another Affiliate Summit for the record books. The first ever Affiliate Summit Central has drawn to a close. This time around, I attended as a humble affiliate instead of a vendor. Sessions galore were on my agenda for this show, with my only real goal being to get some tips for my sites and Dominic’s, so mission accomplished! I even got some work done for the good ‘ol day job while I was at it!
The mini conference, just a day and a half long, kicked off Monday night with an official welcome party at Maggie Mae’s. It was a terribly crowded joint with a muggy heat and amped up band, so I didn’t end up staying long. Instead, we wound up in the hotel bar chatting for quite some time and enjoying a glass of one of my favorite wines.
I started out Tuesday morning for a day full of sessions. I hit the second half of a session on optimizing WordPress for speed and sat in on a session for merchants on deals and coupons before a Texas style BBQ brisket lunch. After some grub, I learned more about compliance from Kellie Stevens than I knew existed and got some awesome tips from Jeremy Palmer. The day was rounded out by some great brainstorming with Karen Garcia and others on Pinterest marketing and a surprise balloon artist!
[singlepic id=131 w= h= float=right] The Austin Hilton was a terrific venue for this smaller show. It had the perfect sized conference facilities, while being just a block away from historic 6th St., with many live music venues. If you were so inclined to explore further, the metro station was right outside as well. I stayed after many folks left for ShareASale’s Think Tank at Lake Travis, so I had the pleasure of dining in the Liberty Tavern for lunch and Finn & Porter for dinner. Both great places.
Affiliate Summit would not be complete without an Under the Stars party by ShareASale, of course! Before hand, food was needed! A group of us headed to a nice place called Haddington’s, a gastropub where we were not disappointed with the upscale pub grub. Then we walked over to the party at the Hangar Lounge, a three story venue with a live band on the rooftop area. It was a grat party, complete with a photo booth. Brian Littleton does not disappoint!
All in all, I’d say I got out of Affiliate Summit Central what I wanted. A nice trip to Austin, seeing some good friends, and a lot of great nuggets of information to bring back to my personal affiliate endeavors!
Most are not from the conference itself, but see all of my photos from Austin:
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Read MoreAffiliate Marketing Fanatics #59: A Gateway Conference
Podcast: Play in new window | Download
Affiliate Marketing Fanatics – A couple of hyper-caffeinated affiliate marketers (Mike Buechele) and (Trisha Lyn Fawver) talk about all things Affiliate Marketing. From blogging to branding, social media to search, video and more!
Mike and I jump back into the saddle with this whole podcasting thing. We talk briefly about how great Affiliate Summit West 2012 was, get off track in some places, and try to get the innocent kids in the Midwest hooked on some affiliate marketing conference goodness. In in this episode we discuss:
- Affiliate Summit Central – a gateway conference to bigger conferences.
- Speculation about the night life of Austin, TX.
- Anybody using Pinterest? Thread on the Affiliate Summit Forum
- The Story of Skimlinks and Pinterest by Shawn Collins
- Pinterest “Pin It” Button WordPress Plugin
- 0% of Affiliate Marketers are Female. Say whaa? The rebutted 10 Great Women of Affiliate Marketing
- Some chatter about the Affiliate Summit Meetups in NY and SF
Find us on Twitter: @AMF_Podcast, @MikeBuechele & @TrishaLyn. Like us on Facebook! Be old fashioned and just leave us a comment!
Special thanks to GeekCast.fm for hosting Affiliate Marketing Fanatics!
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