Anyone who’s been in charge of writing content for a newsletter can feel my pain.  I’ve been trying to brainstorm some topics for our Reseller Newsletter, and I’m drawing a blank.  While I’ve got a ton lined up for our Affiliate Newsletter, the topics just don’t cross over.

A reseller is defined as “A person who is authorized to sell someone else’s goods and/or services.”  We definitely have tons, but what do these people want to know about?  What good tips and advice can be given to a graphic designer or print broker looking for a resource on how to resell printing?

I admit – I’m new to writing a newsletter.  I’ve often thought about starting one for my other sites, but what would I talk about month after month?  It’s sometimes hard enough to come up with blog topics, let alone an entire extremely focused newsletter.  I give those e-mail affiliate marketers out there a lot of credit.

I’m officially open to suggestions!  Let’s do some online brainstorming here in the comments.  What would you want to know more about if in this position?

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This week has been nuts – I’ve been on both coasts, in three time zones, and multiple states of mind. Yesterday, I admit, was really hard to get my head back into an “office” frame of mind. Which includes coming back to blogging. So here’s the easy post of the week – a wrap up of stuff you might have missed.

• PsPrint gets some ink in USA Today – woot! This is just plain a great article about print marketing, aside from what obviously lead me to this article. Kudos to author Rhonda Abrams!
• We also got a nod on InsideCRM.com, even though I wish we were higher up than #50. Give us some credit, man!
• Delivery.com came to my rescue in Boston. Seriously, it’s awesome!
• FeedFront, a new magazine being put out by Shawn Collins & Missy Ward, is coming to us soon! There looks to be some great articles. On the AffiliateThing podcast this week Shawn mentioned that it will most likely be a quarterly thing, and free! So go sign up – what do you have to lose?
• Affiliate-Karma.com has been launched by the internet geek girl herself Stephanie Agresta – not for nothing, but from what I can tell it’s just another outsourced program management firm.
• Remember that even the smallest of holidays, like the upcoming Memorial Day weekend, allow for great marketing opportunities!
• BuyTV, an online show hosted by Melissa Salas, is going national. G4 picked it up to run on their cable network. Just goes to show that great web content can take you places!

That’s about it for this week. I did have to declare feed bankruptcy and Digg shout bankruptcy to help weed through the stuff I missed at the beginning of the week, so if there’s anything I should have seen and didn’t, share it with me in the comments.

Have a terrific Memorial Day weekend!

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Well I’m back in the Pacific Standard Time Zone after 4 days in Boston.  To date, it’s safe for me to say that the HOW Design Conference has been the best for PsPrint to attend so far!  About 80% of people stopping by our booth had never heard of us before, which isn’t necessarily bad.  This has been a relatively untapped resource for us, and we excitedly passed out samples of our printing, paper stocks, and information on the Reseller Program.

A neat feature of this show was that the expo hall wasn’t open the entire day – we only had to staff the booth from 8-9 am, 12-2 pm, and then 5-6:30p on Monday only.  I believe the “Resouce Center” hours (their moniker) were set this way to avoid stepping on the toes of too many special sessions.  The real star of this conference is, of course, the educational sessions for designers.  The expo hall is just a bonus for vendors to be able to toss some marketing voodoo at a prime audience.

I think we’ll definitely go back next year to the HOW Conference, being held in Austin, TX.  Of all the trade shows I’ve been to as a representative of PsPrint, this was by far the most successful.  Everything arrived on time, our booth looked great, and the audience was truly interested in what we have to offer.  Overall, a great feeling!

Of course, I had to visit Faneuil Hall & Cheers, and did take some pictures that I’ll share tomorrow once I pull them off my camera.  My hotel (pictured above) was pretty decent for a Best Western, and I have some tips & such to share about Boston for those of us going back for Affiliate Summit East in August.  But that, my friends, I’ll leave for another day.

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