This session took place October 1st and promised to teach those in attendance how marketers can reach very specific groups of users via behavioral targeting, niche social sites, campaigns at specific demographics, hyper targeting and more.  The panel consisted of:

Chris Saad, Founder and CEO, DataPortability.org
Will Moss, CEO, ConnectPlatform.com
Ian Swanson, Founder and CEO, Sometrics

To be honest [...]

Psychographics:

Data used to build customer segments based on attitudes, values, beliefs and opinions as opposed to factual characteristics such as age and gender.

Many lead generation tools and services lump psychographics in with all of their demographics. Keep a keen eye out to watch for this both in separate categories and lumped in. It’s [...]