Online Marketing Glossary: Multilevel Marketing
Multilevel Marketing (also Two-Tier Marketing):
- Affiliate program structure whereby affiliates earn commissions on their conversions as well as conversions of webmasters they refer to the program.
This is a pretty sweet deal, and encourages influential bloggers and other publishers that are happy with your program to become evangelists and in turn encourage the people who pay attention to them to pay attention to your program. There are not many affiliates out there that can successfully parlay this deal into a profitable one, so it’s a relatively easy feature a merchant can add to their program to increase their attractiveness to the publishers.
Although I have to admit that I’ve been using the term two-tier wrong for a couple of years! Did anyone else think two-tier was when you offered different commission rates to publishers driving sales in different brackets (i.e. 8% for sales <$10k/mo, then 10% for sales >$10k/mo)? I know someone had to have taught me that, so shame on them! 😉
But now we all know, and knowing is half the battle!
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Affiliate
Affiliate:
- A website owner that earns a commission for referring clicks, leads or sales to a merchant.
Some networks also refer to affiliates as publishers – the terms have become pretty interchangeable in lay speak. Just a quick reminder while you’re schmoozing your day away here at Affiliate Summit East 2008!
Are you enjoying Boston as much as I am?
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Early Bird Price for Affiliate Summit ENDS TODAY
Boston, MA
Want to meet me?! Of course you do! Remember that today is the last day to sign up for Affiliate Summit East 2008 and still get the cheaper Early Bird Pricing. The full conference pass – today only – is just $949 while an Expo Hall Only pass is a very affordable $99. If you’ve been waffling about going, pull the trigger and do it now while it’s still cheap!
After tomorrow, the prices go up to $199 for the expo hall only pass and a whopping $1449 for the full pass. And of course, if you sit on your lazy duff until the last minute, you have to shell out $299 for an expo hall only pass or $1949 for the full conference pass.
There are a lot of great sessions already scheduled and on the agenda for the summit. A full agenda is online already. I’ve already added several to my TripIt account so I can plan out my time, including Sam Harrelson’s Leveraging Social Media, Andy Rodriguez’s Affiliate Marketing Basics for Merchants, and Lisa Picarille’s Content that Kills sessions.
There’s no reason not to save money and really, this is a great event for affiliate marketing professionals – both publishers and advertisers – to network and learn from. So go today and register for Affiliate Summit East 2008 in Boston while you can still get in with the best price!
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