What #ASE11 Sessions I’m Voting For
Let the games begin! Voting has opened up for Affiliate Summit East 2011. While some people have not been happy with this voting system, I think it evens the playing field nicely. As well, it clears any conspiracy theories about how sessions are chosen.
Before I begin, I will say I have a horse in this game. I’ve submitted a panel, The Future of Coupons in Affiliate Marketing, for consideration. If picked, I’ll be moderating this panel with industry coupon veterans Mike Allen (Shopping-Bargains.com), Connie Berg (FlamingoWorld.com), Carolyn Tang Kmet (Groupon.com), and Kim Rowley (ShoppingBookmarks.com). Please take a moment to register, confirm, then vote for our panel!
Okay, that being said, these are the panels I’m voting for. All of them have very intelligent speakers, well thought out ideas, and will offer merchants and affiliates great insight into the topics.
- It’s Not Your Mother’s Affiliate Program
- Creatives Deliver Success
- Evolution of Local Search
- Do-Not-Track? Not-So-Fast
- Killing the Affiliate Nexus Tax Dead!
- Got an Idea? Make it a Reality.
- 10 Questions for a Prospective Affiliate Manager
- A World Without Cookie Tracking
- How to Convince Online Shoppers You’re Real
- Learn to Create a Likeworthy Facebook Page
- Social Media in Niche Markets
- Merchant ABCs – Launching a New Merchant Program
- How to Avoid FTC Scrutiny in Advertising
- Affiliate Improv!
- Are Your Affiliates Adding Value?
Cribbed Content for July 4th
Happy Independence Day! You should be out enjoying a parade, a nice BBQ, or some spectacular fireworks! I’ll forgive you if you’ve chosen to give my innocent blog a quick view amidst all the celebration though ;).
- A few months ago, Google officially acquired DoubleClick Performics, an affiliate network. This week they’ve rebranded as Google Affiliate Network. Shawn Collins wrote up his perspective on this – definitely seems to be a step in the right direction for the reputation of affiliate marketing.
- Last week I mentioned an irresponsible attack on the PMA by Shoemoney. Swift to clear up any confusion, the team posted What Exactly Is Affiliate Classroom’s Role in the PMA?
That’s it! Go forth and have fun this 4th!
Read MoreAffiliate Classroom Live! August 9th
Part of advancing your career is continuing your education, so its important to learn what you can, when you can. Continuing doing their part for the affiliate community and affiliate managers, Affiliate Classroom is offering another Affiliate Classroom Live training session for Affiliate Managers the day before Affiliate Summit East in Boston this August.
I attended their full day session last February and I have to tell you – it was a completely invaluable experience. I learned so much… it was worth devoting an entire day to. I also recapped my impressions of the various sessions via this very blog. The only bummer to the whole day was the length of time in grossly uncomfortable chairs with no tables to write on. Incidentally, I spent most the time sitting on the floor using the chair as a platform – I’m just not a lap writer.
They’re at it again, this time taking in the feedback they received and cutting it down to a half day of mostly round table discussions lead by experts – and me.
That’s right, yours truly will be leading a round table discussion at this summit’s event titled: Virtual Social Butterflies: Online Networking & Its Importance for Affiliate Managers
Successfully managing an affiliate program relies heavily on being an approachable manager, developing good relationships with your affiliates. It’s equally important to develop good working relationships with your peers in the industry. We’ll talk about the blog community, social networks, social bookmarks, Twitter, and how they can benefit the affiliate manager.
Besides me, since I’m hardly an “expert” in this field, discussions will be lead by Sam Harrelson on web 2.0, Lisa Riolo on pitching your affiliate program internally, Brad Waller on the NY Affiliate Tax implications, a presentation by Heather Paulson on effective strategies, and some other well known industry leaders. So come on out and let’s talk! Register for the event now at AffiliateClassroomLive.com!
Thanks to Affiliate Classroom’s Rachel Honoway for extending the invite to me!
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