TrishaLyn » revenue-sharing program http://www.trishalyn.com A whimsical look at marketing, my career, and social media in the era of Web 2.0 Fri, 30 Jul 2010 12:00:04 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 Online Marketing Glossary: Revenue-Sharing Program http://www.trishalyn.com/2008/09/online-marketing-glossary-revenue-sharing-program/ http://www.trishalyn.com/2008/09/online-marketing-glossary-revenue-sharing-program/#comments Fri, 19 Sep 2008 16:30:23 +0000 Trish http://www.trishalyn.com/?p=520

Revenue-Sharing Program:

  • A program that allows merchants and website owners to increase sales.  The host site links to the merchant with a banner, button or text link, for a fee.  The merchant pays the website owner for increased traffic, sales and leads from the host site.

glossary bookThis seems like the less guaranteed way to go about performance marketing.  I don’t have a lot of experience with this either, so someone out there that does… school us in what the benefit of this would be over pay per impression (PPI) models?

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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine


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Revenue-Sharing Program:

  • A program that allows merchants and website owners to increase sales.  The host site links to the merchant with a banner, button or text link, for a fee.  The merchant pays the website owner for increased traffic, sales and leads from the host site.

glossary bookThis seems like the less guaranteed way to go about performance marketing.  I don’t have a lot of experience with this either, so someone out there that does… school us in what the benefit of this would be over pay per impression (PPI) models?

____
Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine


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