Posts Tagged "search engines"

Online Marketing Glossary: AdWords

Posted on Jul 3, 2008 in Affiliate Marketing |

AdWords:

• Google’s text-based advertising system. It is cost-per-click (CPC) advertising and publishers pay only when users click on their ad.  It has cost-control features that can set daily budget and limits.

Many businesses use AdWords heavily to improve their rankings in search engines.  Some companies have entire teams devoted to search engine marketing and related search engine optimization.  On the other hand, some smaller businesses rely on outside firms to handle all their SEM efforts.

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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine

Online Marketing Glossary: AdSense

Posted on Jul 2, 2008 in Affiliate Marketing |

AdSense:

• An advertising program run by Google enabling website owners to display text and image advertisements.  Revenue is generated on a pay-per-click basis.  Google uses its search technology to serve ads based on website content and users’ geographical location.

AdSense is held as the golden standard of search marketing, above rival search engines Yahoo! and MSN.  There are several gurus out there Joel Comm who write books on how to use AdSense with the highest effectiveness to generate revenue.  I won a copy of his latest eBook AdSense Secrets 6 from blogger & super affiliate Zac Johnson, but I have yet to read it.  Which is probably why my all-time AdSense earnings (ok all time is only the last couple of months) are sitting at a jealousy-inducing $6.56!

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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine

Cribbed Content for March 28th

Posted on Mar 28, 2008 in Rambles |

Here we are in the home stretch of March, getting ready for spring! I personally can’t wait, but in the meantime here are the links for the week.

• Shawn Collins over at Affiliate Summit already announced that Affiliate Summit West 2009 will once again be in Las Vegas at the Rio All-Suites Hotel & Casino. I’ve come to terms with this…next year I’ll know not to schedule any meetings with the phrase “meet me in the lobby”.
• Sam Harrelson does a great screen cast about creating a monetization plan over at Affiliate Fortune Cookies. He’s using a project of his Sci-Fi Tales as an example. Good stuff so far.
• In line with Sam’s project, ProBlogger has a great post today on 20 Types of pages that Every Blogger Should Consider. I know I’ll definitely be adding a few of those pages to this site.
• SEOBook is reporting that Google has officially listed Mahalo as spam. Of course, that’s how post author Aaron Wall is interpreting their internal spam document. But I have to say, he’s got a bit of a point.

So go out there and get your affiliate links set up, work on a monetization plan, throw up some pages, and make sure it’s not spam!