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Guest Post by Nicole Munoz

Sales are down, investors are bailing, and companies are laying people off left and right because they can no longer afford to staff full time workers. It’s been a heartbreaking process for millions of people across the country who awaken to the reality that they no longer have a job to go. But let’s take a positive look at how this can be good for everyone; businesses and the unemployed alike. Many experienced professionals with new-found time on their hands are turning to outsourcing their skills to make some extra money while they search for full-time work. There are benefits for the hiring companies as well. This blog will look at the top 5 reasons why outsourcing is a great idea.

For many of us, cutting down our expenses has become a routine part of life. Companies are no different. Once a full time staff member has been let go, there is an empty space in the function of the organization that still needs to be filled by someone. Other employees may be asked to take on the additional role, and for expense’s sake, it’s a good idea to utilize them until sales increase. However, an even better idea is to outsource! With this form of employment, a company can save on the expense of having a desk, PC, office supplies, etc. set aside for that person. Outsourced workers usually work from home and are available by phone, email, or fax which means that they are instantly accessible.

Another great reason to outsource your work is that there is a large pool of potentials ready to be interviewed at any time you need. With companies like elance and oDesk, they have freelance workers ready to start immediately. They can bid on the projects and job openings that companies post. Many times, the freelancers get paid by the project to complete projects, but they can certainly be hired on a permanent basis. Each person receives feedback after they complete a job or project, so new clients can see that they have a good reputation. Another type of outsourcing, as with StartRankingNow, employs a set of people who are always on stand by to take projects immediately when clients knock at their door. Each person is contracted out to perform certain jobs based on their skill sets.

Third on the list of reasons is convenience. It is extremely fitting, especially in this economy, to hire someone “by the project” if you aren’t prepared to hire someone full time. If you needed marketing brochures or web content, for example, you could hire an expert to get the project done right away. After everything is completed, you can get back to running your business. Expertise is another great reason to outsource your work. With a flooded job market, there are tons of specially-skilled professionals ready for the opportunity to get hired out for your projects. This economy has given companies an even better choice of qualified individuals to hire for any task they need completed!

Finally, outsourcing is a great method for hiring because project tracking is already done for you online. Due dates for rough drafts, revisions, and final drafts are all laid out by the client and adjusted as necessary. Project management is easier and faster than ever with these helpful online tools! So, don’t spend another moment worrying about how your site is ranking; find an SEO Expert to outsource!

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Nicole Munoz is the owner of Start Ranking Now. She is an SEO Outsourcing, Link Building, and Social Media Expert. She also conducts SEO training in San Diego to other entrepreneurs and Internet marketing professionals.

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I am! This will be my first ad:tech and I’m excited!  I’ve got all my sessions picked out on the schedule and logged into trusty TripIt.  Want to know where I’ll be?  Check it out here.  I plan on working the expo hall and sessions to the best of my advantage to pick up some helpful tools and meet some helpful people!  Unfortunately I’m still without a permanent position, though I’ve had some promising conversations with a few people.  Is it too much to hope that I’ll have a permanent job by then?  It’s just a week away… so scoop me up while you can!

Some of the sessions I’m planning on attending look like great opportunities to learn more about spaces that I’m not too familiar with, Danny Sullivan’s SMX @ ad:tech sessions teaching the basics of search marketing.  I’m still green on the intricacies of search marketing, although I know the basic concept.  I need to get in there and dive into the deep end of the pool to really get a better grasp.  Hopefully after this session I’ll feel a bit more comfortable to dive in and do some experimentation myself.  There’s also one session sponsored by Media Trust on performance marketing, and a lot of the other session descriptions sound like they’ll be touching on various aspects of performance based marketing.  So I can’t wait!

Speaking of conferences, I do have more notes to share with you from the Web 2.0 Expo, I’ve just been a tad slow to get them all banged out.  Look for that coming up soon!

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