Online Marketing Glossary: Sponsored Listing
Sponsored Listing (also Paid Listings or Paid Sponsors):
- A term used as a title or column head on search engine results pages to identify paid advertisers and distinguish between paid and organic listings.
On Google, these are the links highlighted by yellow on the top of the page and the right side that say “Sponsored Links” above them. These are the links that are the results of search engine marketing and pay per click campaigns.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Keyword Marketing
Keyword Marketing:
- The method of getting a message in front of people who are searching through the use of particular words or terms.
This is all loosely related to SEO and SEM. Using keywords to get in front of people is the easiest way to get their attention because people frequently search using short keywords.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Pay Per Click
Pay Per Click (PPC):
- A program where an affiliate receives a commission for each click they refer to a merchant’s website. PPC offers some of the lowest commissions and high conversion ratio since visitors need to only click on a link to earn the affiliate a commission.
The most common search engine utilizing PPC is Google AdWords, however some PPC affiliates are also fond of Yahoo and MSN due to the lack of saturation of the market there. The downside is that not as many consumers are using Yahoo or MSN to search than Google. Some of the most successful super affiliates are PPC affiliates.
PPC is the core of search engine marketing (SEM).
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Search Engine Marketing
Search Engine Marketing (SEM):
- Tactics that seek to promote websites by increasing their visibility in search engine results. SEM methods include SEO, paid placement and paid inclusion. It includes the practice of buying paid search listings with the goal of obtaining netter free search listings.
Traffic to your website is the name of the game. SEM is primarily used to drive traffic; from there it’s the marketing and web designer’s job to convert that traffic. While there are many firms that focus on just SEM, many website companies also employ in-house teams to work on SEM. Often times, an in-house employee will be the best at SEM because not only do they know the useful tactics, but they know the product or service background enough to delicately utilize the right tactics effectively.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
CJ Jumping into SEO?
I logged into Commission Junction today to see this:
The timing of this is pretty curious, if you ask me. Right on the heels of Google Affiliate Network and their declaring that they’re 86’ing the referrals. So what’s up now Calacanis – SEO still bullshit?
Read MoreOnline Marketing Glossary: AdWords
AdWords:
- Google’s text-based advertising system. It is cost-per-click (CPC) advertising and publishers pay only when users click on their ad. It has cost-control features that can set daily budget and limits.
Many businesses use AdWords heavily to improve their rankings in search engines. Some companies have entire teams devoted to search engine marketing and related search engine optimization. On the other hand, some smaller businesses rely on outside firms to handle all their SEM efforts.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
