Seth Godin understands me, without knowing it. He recently made a post about dumbing down to reach the average.

The thing is, when you dumb stuff down, you know what you get?

Dumb customers.

Too true! I recently made a post myself about my blog ranking at a Genius Level reading ability. I pondered whether or not it was a good thing, since the Melissa Donovan’s post (where I first saw the quiz) was proposing that it was good to rank lower so more people could understand you.

But that’s not how I write. It’s not the type of people who appreciate my writing. So why should I “dumb down” what I write in order to reach the average middleman? That was my stance, and I don’t mind saying that I feel justified that a major blogger like Seth sees things my way.

One of the comments on my previous blog noted that you should write the way you speak when blogging. That opens up the conversation. I completely agree with that, and the thing is… I do speak this way. Which is why I write this way. I need not apologize for my love of grammar and syntax!

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The games are about to begin! That’s right, next week is the 2007 National Association of REALTORS® Conference & Expo at the Sands Expo Center in Las Vegas. PsPrint will be there in full force at booth 2740 in the NAR Partner Pavilion. Stop on by and participate in our great giveaways for an iPhone, some wine, or a Visa Gift Card. We’ll also be offering a 30% Off show special discount for any orders placed at the show.

I’m super excited for this show, and not because it’s in Las Vegas since I was just there a few months ago. This is my first massive trade show, and I’m stoked to be representing our company and attending some really great seminars. The two that I’m the most excited about are on Tuesday and Friday. Tuesday afternoon there is a seminar given by Seth Godin, author of Permission Marketing, Purple Cow, and a great blog that I subscribe to (speaking of Seth speaking[heh]). Friday at the close of the show there’s another presentation being given by Scott Bedbury, marketing genius behind Nike’s “Just Do It” campaign and Starbucks’ marketing campaigns.

There are just so many learning opportunities for me at this conference, not only in the way of marketing but also networking and trade shows. I hope to really knock the ball out of the park on this one. Unfortunately we’re also working on some changes to our affiliate program over here, and that all has to be postponed until we return from the show on the 19th. But those changes will be exciting as well in their own right!

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