Affiliate Marketing Fanatics 10: Gonna Make a Change
Friday
Jun 26, 2009
Affiliate Marketing Fanatics – A Publisher (Mike Buechele) and an Affiliate Manager (Trisha Lyn Fawver) talk about all things Affiliate Marketing. From blogging to branding, social media to search, video and more!
Unfortunately this week we had a mic failure on Mike’s part, so even though I could hear him when we were recording the podcast on Skype, when listening back he was inaudible. I tried amplifying it and leveling it and everything, but it was a lost cause. So instead, we decided I’d give you a recap on what we talked about since they were all pretty important issues. Basically, we’re taking a page from Shawn Collins’ book on podcast failures 
. So the title refers both to all the changes going on with tax rules and disclosure regarding affiliates AND to the change Mike has to make to get the recording right next week!
The recap episode is a short and sweet 26 minutes on the dot since it includes a Jackson tribute at the end.
In this show, we discussed:
- A recap of Affiliate Convention.
- Amazon dropped North Carolina affiliates and sent a warning letter to Rhode Island affiliates. Darren Rowse wrote about it on Problogger.
- The FTC is tightening it’s rules regarding disclosure, but it’s still ambiguous enough to leave affiliates questioning what this means for them. Daniel M. Clark wrote an article on the FTC disclosure issue, as well as Brian Clark of Copyblogger’s wrote about how to turn disclosure into a selling point.
- Twitter servers took a hit yesterday when the news about Michael Jackson’s sudden death broke. Are they ready to be a major search engine?
- Rumors swirled about other celebrity deaths – this doesn’t make Twitter look like a legitimate resource in the eyes of skeptics.
- Finally, Rest in Peace to Farrah Fawcett and Michael Jackson, who both passed away yesterday. We pay tribute to MJ and pontificated on whether or not we’d see affiliates attempting to capitalize on these events. I see just now that Shawn Collins is thinking about this topic as well on his blog.
Affiliate Marketing Fanatics 9: Meetings, Skype, and Pure Vanity
Monday
Jun 15, 2009
Affiliate Marketing Fanatics – A Publisher (Mike Buechele) and an Affiliate Manager (Trisha Lyn Fawver) talk about all things Affiliate Marketing. From blogging to branding, social media to search, video and more!
Okay, I got caught up on Friday with lots of work, so I didn’t get this episode edited until this weekend so we talk a lot about dated stuff, unfortunately. But never fear – there’s plenty of good stuff that we cover in our sweet, sweet 30 minutes of podcast.
- We chat about the Bay Area Affiliate Managers Coalition meeting held at eBay.
- The countdown excitement to getting vanity URLs for our Facebook profiles, and the nice aspect of having unique names.
- The Interactive Advertising Bureau’s video featuring Tim Carter of AskTheBuilder.com.
- Affiliate conferences coming up, including my excitement about traveling to Denver for the first time and a long foodie aside on bagels and pizza in the now SOLD OUT (exhibitors and meet market tables) Affiliate Summit in NYC.
- Using Skype for business calls, podcasts, and actually paying for a subscription.
- Finally a big shout out to custom bumper stickers giant John Fischer of Sticker Giant for helping us out for our upcoming Getting Noticed FAST panel in August.
Affiliate Marketing Fanatics 5: Staring Down the Governator
Tuesday
Apr 7, 2009
Affiliate Marketing Fanatics – A Publisher (Mike Buechele) and an Affiliate Manager (Trisha Lyn Fawver) talk about all things Affiliate Marketing. From blogging to branding, social media to search, video and more!
We are a touch late with delivering last week’s show to you. I was out of my office away lobbying against California AB 178 on Tuesday and then at Web 2.0 Expo the rest of the week, so Mike and I took today to catch up on a few things. We start all business and devolve into my rant on the etiquette of booth staff at trade shows. So be sure to heed my words and stop, collaborate, and listen!
A few things we mention this week:
- My second job as a California lobbyist against AB 178
- Affiliate Voice: The Voice of the Affiliate Industry launched this week. Their president is Melanie Seery of NYAffiliateVoice.com
- Twitter dropped their auto-follow service, so we took a look at 3rd party apps like Tweet Later.
- Mike explored Max Banner Ads as an adserver for his blogs.
- A brief recap of the Web 2.0 Expo in San Francisco and the tools I found potentially useful: StartForce, Safari Books Online, and GooseGrade
- Another tech blog by our pals Sam Harrelson and Scott Jangro called Cloud39.com
- Shout outs: Stephanie Lichtenstein’s awesome work on the #advertisingtax organization and Facebook group, and Daniel M. Clark’s great help via Twitter.
This episode comes in at a mouth watering 52 minutes.
Affiliate Marketing Fanatics Episode #5: Staring Down The Governator
