As an excellent last minute addition, Karl Long wasn’t in the schedule for the summit and delayed the release of attendees to the reception cocktail party, but it was well worth it!  I thoroughly enjoyed his presentation, titled “Employing Your Customers for Fun and Profit”, and had the pleasure of having an interesting conversation with [...]

This session took place October 1st and promised to teach those in attendance how marketers can reach very specific groups of users via behavioral targeting, niche social sites, campaigns at specific demographics, hyper targeting and more.  The panel consisted of:

Chris Saad, Founder and CEO, DataPortability.org
Will Moss, CEO, ConnectPlatform.com
Ian Swanson, Founder and CEO, Sometrics

To be honest [...]

This panel was done differently from the rest at the Social Media: The Marketing Summit conference at the beginning of this month.  Instead of a self-moderated panel, event organizer Lisa Picarille moderated this by grilling the two panelists from Best Buy on Blue Shirt Nation (BSN), their internal social network.  The panelists were:

Steve Bendt, Sr. [...]

As promised, I will deliver with more notes from the Social Media: The Marketing Summit conference.  This was the second talk of the conference promising to tell attendees why social media is the new and much better PR and how to garner attention and then make the most of it.  The featured speaker was:

Brian Solis, [...]

I can’t believe it’s October already!  It’s the end of my first week working at home now that I’m with New Edge Media and I still don’t have a FULL week of working from home under my belt since I attended the Social Media: The Marketing Summit on Wednesday and Thursday.
So I need to catch [...]