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Twitter lists seem to be the greatest thing since sliced bread lately.  I have to say that I do love them.  I read a post by my former lovely co-worker Manda Otto about what lists she’s on.  I have to admit that got me thinking and wondering what lists I’m on.  Vanity, and all.  So I looked it up.

28 Listed… Pretty Sweet!

• @mcbrundage/affiliate
• @startpoken/poken-fans
• @Route53/affiliatefriends
• @Garth_OBrien/social-media
• @stefaniehutson/internet-marketing-women
• @Happy213/viewaskew
• @LisaP/affiliatemarketing
• @LisaP/coolsfpeeps
• @FredericPrigent/affiliation
• @JudiM/marketingwork
• @karengarcia/affiliate-marketing
• @CRschilliger/etc
• @LindaSherman/geeky-girls-to-love
• @latenitecoder/affiliatebiz
• @jangro/affiliatorati
• @danielmclark/geekcast-fm-podcasters
• @sharonmostyn/amazing-affiliate
• @Rexanne/affiliate-marketing
• @MarketLeverage/friends-and-fans
• @brettbum/affiliateindustryinsiders
• @jgoode/affiliate-pals
• @toddfarmer/affiliate-marketing
• @TFNDina/orlando
• @TFNDina/too-awesome-for-titles
• @nikkixbee/irl
• @nikkixbee/friends
• @drcool73/awesome-affiliate-people
• @angies91/affiliate-marketing

So let’s examine the stats… 14 mentions of affiliate… two mentions of awesome, one mention of amazing.  As you can tell, I seem to have done a pretty good job branding myself as an affiliate marketing professional.  I’m sure I probably reside on more lists that users have chosen to keep private.  I think my two favorite are Dina’s “Too Awesome for Titles” and Linda’s “Geeky Girls to Love”.  Thanks a lot ladies!  Thanks to everyone who thought to toss me onto a list, for that matter.  I know that, personally, a lot of my lists are private because I just don’t feel like making them public.  I know when Twitter lists came out, I went through my entire list and categorized EVERYONE.  And if I didn’t know what category they really belonged in, I cut some.  I think this is a great development for Twitter… much better than the new retweet function!

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Despite more and more sessions being on Sunday of the conference, I think most people still consider the official start of the show to be the Monday keynote.  This year the event added a second keynote on Tuesday, which Dominic and I have already posted our thoughts on.  It’s just taken me awhile to formulate my thoughts for the Monday keynote! The keynote address was given by:

• Chris Brogan, President, New Marketing Labs (Twitter @chrisbrogan)
• Julien Smith, co-author of Trust Agents (Twitter @julien)

Chris actually teamed up with his co-author of Trust Agents, Julien Smith.  I’ve heard a lot about Julien through Chris’ blog and twitter, and it was nice to put a face to a name and hear him talk as well.  Overall I really liked the message that Chris and Julie gave out: remember social currency can get you farther than monetary currency sometimes.  Chris asked that the audience resist the urge to tweet the keynote as they talked as a social experiment.  I don’t know how it worked out, but I think most people were true to the experiment and did not tweet through it!

Bullet Point Review!

• To be a trust agent:
  • make your own game – standing out
  • one of us – belonging
  • Archimedes effect – leverage
  • agent zero – developing access
  • human artist – developing understanding
  • building an army – developing mass
• You’re competing with literally everything else in the world for attention.
• There are three levels of attention:
  • Awareness
  • Reputation
  • Trust
• In a lot of ways, network marketing is cold calling.
• Trust equations:
  • Trust = Social Capital
  • Social Capital + Web = Links
  • Social Capital + Web =Traffic
  • Social Capital + Web =Social Proof
  • Social Capital + Web =A big f’n network
• Understand there are other currencies than cash – that’s the secret of the game.
• Make Your Own Game
  • Find your value differentiation.
  • Create a new word for yourself.
  • Learn the systems – attuned/distorted.
• One of Us
  • Find the agent zero.
  • Seek frictionless distribution.
  • Be everywhere and create/maintain bonds.
  • All knowledge is vocabulary.
  • Insider language is huge.
• Archimedes’ Effect
  • Be the priest, build the church.
  • Be the relationship before the sale.
  • You live or die by your database.
  • Be part of everyone’s 150
• Human Artist
  • Connect people constantly.
  • Share instead of hoard.
  • Practice simple touch points of loyalty.
  • Self aware vs. Self involved.
• Build an Army
  • Give your ideas handles.
  • Teach them to fish.
  • Bring your own dial tone.
• Be the elbow of every deal.
• Be human at a distance.
• Sometimes people on top forget they’re normal people too.

All in all I think more companies need to remember that there’s a human element to business. Sometimes karma is the best reason to do things.  Here’s the presentation:

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