A New Adventure in my Career
Since 2008, I’ve been fortunate enough to work in Performance Marketing at a variety of positions, and to work at home for most of those. I’ve been an affiliate manager and, for a time with FMTC, I was running all the sales, marketing, customer service, and social media. It’s been an exciting adventure, that’s for sure. For the last 18 months or so, I have been working on starting my own marketing agency, Blinkstar Media. The time has come, however, to put that on hold for awhile and start a new adventure working in direct marketing, going back to commuting to an office every day.
Read MoreSponsor Me to Attend BlogHer PRO 14
BlogHer just announced their next conference, BlogHer PRO ’14. It will take place December 3 & 4 in Redwood City. I had a good time attending BlogHer ’14 down in San Jose, but I was left wanting more take-home, actionable items that I could use to build my blog. This conference seems to focus more on that aspect of blogging. Most notably, it promises that I will walk away with a new, professional media kit. This is something I know I need, and would love to have.
Read MoreA TrishaLyn.com Redesign! Yay!
Things look different around here at TrishaLyn.com (unless you’re reading this through a feed reader, then things are pretty much the same…)! I finally found a new theme from the fine folks at Elegant Themes that I’m happy with. It’s simple, but I like the top navigation and right hand sidebar WAY better than everything being on the left. I don’t know, it just seems more classic this way!
Read MoreTop 5 Social Media Apps for iPhone
Guest Post by James Clark.
Social networking sites for smartphones are what make the smartphone experience all the richer. You can get the entertainment and socialization aspects of using a full time PC all in a handy device that is not only portable but can be safely tucked into your pockets or bags. Modern technology really can be a blessing but availing the luxuries can be a bit tricky. With so much progress happening on the smartphone front, there is also a lot of malware and spyware being produced too- – a counter reaction almost for all the things you can use smartphones for.
Of all the platforms for smartphones, iOS ranks number one when it comes to safety. There is just no doubt that an iPhone is the safest platform what with the closed OS and Apple’s strict review policies for apps. So if you feel that you want a social app experience and are safe from cell phone monitoring, keyloggers, and all sorts of malware and adware that spreads through social networking sites, iPhone is your best option. And so, here are the best social apps that will help you socialize with ease and no fear of spyware on your iPhone.
There can be no surprises here. Facebook is King App when it comes to comparing social networking apps for any platform. When we talk about iPhone, we know that the people over at Apple have managed to master social networking app creation and have a great free app version on iTunes. The app is very close to the real website and offers almost everything that is available on the site. The rating is 5 out of 5 and is the most used social app on iPhone.
Meebo
Though Meebo also has an excellent rating (5 out of 5 like Facebook), it still will have to come in a close second behind Facebook since the latter’s preference outdoes anyone else’s. But what is great about Meebo is that you can use it and still avail Facebook chat along with dozens of other chat services all rolled into one iPhone app. The app is free and very easy to use.
IMO Instant Messenger
This is a great app that also allows you to keep in touch with friends through multiple social network platforms and services. Among services it incorporates are AOL, MSN, Facebook, MySpace, and many more. Unlike Meebo, it supports Skype which gives it an edge over some other apps for Skype fans. IMO Instant Messenger is free and allows users to sort out and organize contacts, user push features, search chat history and more. The rating for this app is 4.5 out of 5 but personally, this app is a better option than Meebo.
TweetDeck iPhone App
This is a favorite among Twitter fans. Though it’s the free version of the Twitter app, fans flock to it since it does offer a lot of good features despite holding back many for the users on the paid version. With TweetDeck users can manage more than one Twitter account on one simple interface. The ranking is 4/5 and hard to beat for a free Twitter app.
Now this app is quite possibly the most comprehensive one when it comes to accessing multiple services. Instead of just incorporating the big names, users can also keep tabs on Tumblr, LinkedIn, and Instagram. All the news feeds come to the users in magazine style updates, keeping everything fresh and fun. Flipboard ranks great with a 5 out of 5 rating.
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James Clark has been in the business of providing quality information on Mobistealth Mobile Spy Software for a while now. He’s an expert at all things spyware, but his main forte is iPhone spyware which has captured the interest of many.
Read MoreOnline Marketing Tricks of the Trade
A question you may be asking yourself if you run an online business is: who exactly are my customers? Sometimes it’s shocking to think that hordes of people want your service. You get that “they love me, they really love me” moment so typified in Hollywood movies. But think about it like this, you’ve done your research, planted the seeds of your business, and are now reaping your due harvest.
You may not need to use Anywho’s reverse phone number finder to learn every possible customer detail on record, but you do want to stay knowledgeable as to who your customer base is. The reason for this is that the market is changing constantly. Social media and search engine customization is always in flux, forever waiting for the next big game-changer or the next big algorithm. Here are a few tips that will help you as you move forward with your online marketing endeavors:
Separate your personal profiles and your business profiles on social media sites.
First of all, you don’t want to harass your friends and family with every detail of your business. Yes, of course, a few times a month it’s acceptable to toot your horn and use your personal profile to discuss an element of your business. But any more than that and you risk seriously annoying your most loyal brand ambassadors.
Increase your exposure.
Configure your site for social bookmarking so that your customers can pass on news of your service to sites like Delicious, Digg, Reddit, and StumbleUpon. Also, create a Wikipedia page for your business. Contribute as much to conversation marketing as you can by taking part in relevant forum discussions and participating in Google groups.
Optimize your site.
Nothing leverages you for Internet success more than SEO. Become friendly with search engines by creating a sitemap, XML if possible, and good internal linking structures. Not only does this make search bots more likely to find you, it makes your site more structured.
If you have the budget for it, create accounts on pay per clicks networks like Google and MSN.
If you’re running a cheaper campaign, look for quality impressions on lower tier networks.
We’re just scratching the surface here. There are hundreds of tools and strategies for beefing up your online marketing endeavors. A successful campaign will require a lot of research and scouring the marketplace for the best models in your industry. No matter what field you’re in, social media etiquette, social bookmarking and SEO are going to be major components to a healthy campaign. Figure out your budget and create a game plan.
Read MoreAffiliate Summit East 2011: Wil Reynolds Keynote #ASE11
Wil Reynolds knocked it out of the park once again speaking at Affiliate Summit East 2011. Not just the most requested session, but as a keynote speaker! It was the only keynote I attended this time around, and well worth it!
Bullet Point Review!
- We fall in love with the things that are easy.
- This is the 12th affiliate summit Wil’s speaking at.
- Sick of shortcut tactics that win.
- Find .edu clubs on topics that you could sponsor.
- Intitle search.
- Google is matching synonyms so sometimes you don’t have to do as much work as you think
- Believe in the power of 1. What are you doing to turn 10 to 10,000?
- What value do you add?
- Google will eventually figure it out.
- Rel=author (once you get to a certain level, Google starts putting your picture by articles).
- 30-40% of searches are related to brands.
- If you’re being un-followed en masse, you screwed up. Invest your time & find out why.
- Underutilized assets: badges, giveaways, social.
- Invest in assets.
- Find .edus or k.12 that list scholarships – make one!
- Strong connections are always valuable.
- Little tidbit: Press 4 in Google Voice to record. Pay Speech Pad $1 per minute to transcribe and use that as your content!
Wil was goodly enough to utilize the power of the SEER Interactive Blog and his twitter following and posted all the links he mentioned in his keynote here: Affiliate Summit Keynote Links.
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