Online Marketing Glossary: Link Bait
Monday
Nov 3, 2008
Link Bait:
- A useful, entertaining, creative Web content or Web tool that encourages website owners to link to it.
A lot of bloggers do this – write a post that has a headline that’s just RIPE for linking back. Create some controversy to get your blog linked to. Or, just create some damn good content to pass along for others. There’s nothing wrong with this; it’s a skillful art that some people have mastered and some haven’t.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Super Affiliates
Sunday
Nov 2, 2008
Super Affiliates:
- The best affiliates in a program based on performance and earnings, usually the top 1%, who generate the majority of revenue for a program.
I’ve also used this term to refer to an affiliate who is well known across multiple programs to run a super successful affiliate site participating in many programs. Such well known super affiliates include John Chow, Zac Johnson, Connie Berg, Mike Allen, and Amit Mehta.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Dayparting
Saturday
Nov 1, 2008
Dayparting:
- The ability to specify different times of day – or day of week – for ad displays, as a way to target searchers more specifically. An option that limits the serving of specified ads based on day and time factors.
This is used by many PPC affiliates to control their spend by tightly showing ads only when they know their target audience is going to be online. For example, you wouldn’t want to show ads targeting teens during the day when they’re at school – it’s a waste of budget. Instead use the tools available to show those ads only during after school and evening hours when that target audience is most likely to be online.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
