Outbound Links:

A link that points away from your website.

Outbound links are a great way to receive some link love from the recipients, but be careful. The more outbound links are on a webpage, the less value the links have. You don’t want to make the outbound links more attractive than your own content [...]

Authority Pages:

Web page with many unique domains linking in to it.

Home pages tend to have more authority as most people are prone to link their visitors to the general website they want to share with them instead of a deep linked page. Authority is an excellent tool in your SEO efforts as it raises [...]

IP Address:

Every computer connected to the Internet must have a unique address known as an IP (Internet Protocol) address. The IP address is a numeric address written as a set of four groups of number separated by dots, for example 130.102.42.17. The address provides a unique identification of a computer and the network [...]

Site Wide Links:

Your link on the homepage and all sub pages of a website. Also known as ROS (Run of Site)

It’s very important to target these links appropriately. A site wide link can put your link on thousands of pages within just one domain, so it’s important that these are all relevant links [...]

Deep Link:

Linking to a webpage buried within a website. These pages are referred to as “deep” because they are often two or more directories deep within a website.

Deep linking is important to affiliate marketers. An affiliate link that goes right to the product being advertised is more likely to convert to a sale [...]