Link Glossary: Outbound Links
Outbound Links:
- A link that points away from your website.
Outbound links are a great way to receive some link love from the recipients, but be careful. The more outbound links are on a webpage, the less value the links have. You don’t want to make the outbound links more attractive than your own content or visitors will not stay on your site long.
A good tip when placing outbound links is to make sure they open in another window or tab instead of redirecting the visitor completely away from your website. To do this, add TARGET=”_blank” within the HREF tag in the HTML to open the link in a new window.
This concludes the Link Glossary series. If you have any glossary set request ideas please email them to me at blog@trishalyn.com or just leave a comment, of course!
____
Glossary Definition From The Definitive Guide to Link Buying by Patrick Gavin
Link Glossary: Authority Pages
Authority Pages:
- Web page with many unique domains linking in to it.
Home pages tend to have more authority as most people are prone to link their visitors to the general website they want to share with them instead of a deep linked page. Authority is an excellent tool in your SEO efforts as it raises your page rank and increases your traffic. The more domains link to you, the more are likely to link to you.
____
Glossary Definition From The Definitive Guide to Link Buying by Patrick Gavin
Link Glossary: IP Address
IP Address:
- Every computer connected to the Internet must have a unique address known as an IP (Internet Protocol) address. The IP address is a numeric address written as a set of four groups of number separated by dots, for example 130.102.42.17. The address provides a unique identification of a computer and the network it belongs to.
IP addresses are a great tool to understand when combating spam. A spammer can have multiple email accounts or online handles to spam your website with, but assuming they’re working from one computer they only have one IP address. You can have your website admin block any IP address from being able to access your website. That way if they can’t reach you, they can’t spam you.
If you’re running a company with many computers on a network it’s also very important that your employees are not participating in questionable posting or flaming on the internet. There was a case a few years back where some Google employees were acting up on various websites during their breaks and such which resulted in a Google-wide IP ban that had to be cleared up (I wish I could find a link for you…) So be careful with IP banning but know that it’s there if you need it.
____
Glossary Definition From The Definitive Guide to Link Buying by Patrick Gavin
Link Glossary: Site Wide Links
Site Wide Links:
- Your link on the homepage and all sub pages of a website. Also known as ROS (Run of Site)
It’s very important to target these links appropriately. A site wide link can put your link on thousands of pages within just one domain, so it’s important that these are all relevant links to build your SEO presence.
____
Glossary Definition From The Definitive Guide to Link Buying by Patrick Gavin
Link Glossary: Deep Link
Deep Link:
- Linking to a webpage buried within a website. These pages are referred to as “deep” because they are often two or more directories deep within a website.
Deep linking is important to affiliate marketers. An affiliate link that goes right to the product being advertised is more likely to convert to a sale than a link that goes to a general home page or landing page. As a common linking courtesy you should always deep link for the benefit of readers to get them right to the information you are citing.
____
Glossary Definition From The Definitive Guide to Link Buying by Patrick Gavin
FeedBurner FAIL
Something wonky happened a few days ago and I didn’t notice… sorry feed readers!
Here’s the posts you may have missed…
- Effective Email Case Study – TubeMogul
- Link Glossary – Alt Text
- Comfortable Branding by Name (Video)
- Hard Sell Tactics DON’T WORK
- Developing Professional Business Cards with Sharp Company Logos
- Link Glossary – Backlinks
- Cribbed Content for April 11th
- Twittermethis v. Twattermethat (Podcast)
