At ad:tech I got to thinking a lot about websites and online marketing in general. It was nice to temporarily get out of affiliate manager and affiliate marketing mode and look at online marketing with a more open view. A recurring theme with the sessions I attended was to look at your marketing channels with a more holistic view instead of in a vacuum. Teamwork is always important, even in marketing. You’re all working for one goal – a growing and thriving business. So it really benefits any one arm of a company’s marketing department or hired agency to work with the other arms to achieve their common goal. Here’s a few book suggestions to help you broaden your online marketing horizons.

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