Trademark Poaching:

• The act of using PPC ads to appear as though they have come from a merchant (using its trademark).  When clicked on, the ad directs the consumer to the trademark owner’s site through a link that inserted the affiliate ID, generating a bogus commission for any resulting purchase.

It’s for this reason that many merchants don’t allow bidding on their trademarks.  It’s easier to police when you go all or none.

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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine

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