Understanding What “Deep Link” Means And How To Get More For Your Site
Guest Post by Sam Mauzy.
Deep links lead clients to specific pages that they are looking for without having through the entire content. They are quick links to various areas of interest in your web page. To understand how to use these links for your benefit, you need to take some time to consider their advantages.
Increases relevancy of the website
By using chosen keywords as your anchor text, you enable users to directly access the relevant pages without bouncing around in your main page. It’s easier to rank the pages with the anchor text instead of the whole page. This makes your web page more relevant and highly ranked.
Ease of page navigation
Deep linking provides a simple way of navigating through pages and pages of content. By giving users means of going direct to what is relevant to them you make it a pleasant journey going through your webpage. It saves them time and the search engines will return better rankings for your pages. A good navigational structure for your webpage attracts traffic and makes your web pages trustworthy.
Search rankings
Use of deep links ‘tell’ the search engines that other people are interested on the pages of your website, not just the homepage. It goes to show that they regard the content of your website highly and go beyond looking at your attractive main page. Search engines will therefore rank your site and specific pages as important and put them high in their rankings of useful sites. Of course this translates to more traffic and business for you at the end of the day.
Increase in traffic inflow
Deep linking increases traffic flow to your pages and your website. This is because search engines will rank your page high as they take your site to be important depending on the number of deep links you have. Also, when clients get what they want with ease, they also rank your site as useful and pass the word around that your website contains specific content that they want. This automatically opens your site to more clients and more opportunities. Increased traffic for any website is good business.
Domain authority
External deep links coupled with internal ones make your webpage have authority over other pages. Remember the search engines highly regard sites that have a lot of back links and they rank them high up. When other highly ranked websites have your links, the search engines are convinced that your website has authority over the others and that your content is more important. For example, Wikipedia can be said to have authority over other similar sites and that’s why it’s ranked so highly by most search engines, all these thanks to deep linking.
You will boost your search engine ranking if you are able to get more for your site. Another thing that most website owners also do today embedding back links to other pages apart from the home page, and submitting those link pages to different directories. This is a great way of having your website to have more traffic through the search engines. You don’t even need to do the job yourself, as there are service providers that can do deep link submission for you, giving you an opportunity to take advantage of this important SEO marketing strategy. You only need to look for providers who can do it in a way that does not appear as spam to the search engines.
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Sam is a contributing blogger for a site that specializes in ecommerce conversion rate optimization.
How to Add Twitter Followers Every Day…And for Free!
Guest post by James Martell.
If you have a Twitter account but are clueless about how to get more Twitter followers, then you’ve come to the right place! I’m going to share with you three very useful strategies that will enable you to get free Twitter followers, guaranteed.
Be Careful:
Even if, for some reason, you decide not to use my strategies, I do want to caution you about using software programs supposedly designed to increase your Twitter following. Most of these programs don’t work, and they certainly don’t teach you how to get more Twitter followers.
What’s worst of all is that they are almost always against Twitter’s term of service. This means that they can actually cause you to lose your Twitter account, leaving you even worse off than when you started. So stay away from these programs, and instead follow my steps for how to increase Twitter followers.
What’s Twitter?
I have to tell you that I was once in your shoes – maybe even worse. Just a few years ago, I didn’t get the “Twitter” thing at all. But I decided it would be a good idea to at least try it out.
Now, it’s a huge part of my business. I might not have millions of followers like all the major celebrities, but I do have 5,403 loyal followers to date. Also, since I’ve started using the three strategies we’re going to discuss, I’ve watched my following grow a little each and every day!
I can promise you that no matter what you’re promoting with twitter- whether it be kids rocking chairs, dental services, or joovy caboose reviews – my strategies can and will work for you.
Strategy 1: Syndicate an Online Newspaper
So, let’s get going with Strategy 1! For this strategy, all you have to do is syndicate your own online newspaper based on a Twitter list, user, or a keyword. Then, you publish the newspaper to your Twitter followers each day.
My newspaper, The Guest Blogging Daily, was created using paper.li, my Twitter account, and a Twitter list. You can check it out here: http://paper.li/JamesMartell/1308523225.
I absolutely love paper.li, and I can’t recommend it highly enough!
Not only does the site create a lovely paper, but it’s so very easy! Everything, and I mean everything, is 100% automated, so you barely do any work at all. The site posts to your Twitter when each daily paper is released, and it even tweets to your followers.
Plus, contributing authors are tweeted as well. These writers will often follow you and –best of all- retweet the newspaper. This means that not only will you gain the writers as followers, but some of their followers as well!
It doesn’t get any better than this. So, start out with strategy 1 today! Simply pick an interesting and informative topic for your paper and then use paper.li to get your idea up and running!
Strategy 2: Become a Guest Writer
There are a lot of sites out there – this one included – that are always on the lookout for guest writers. Also known as guest blogging, writing for such a site is an excellent way to gain positive publicity and, best of all, more Twitter followers.
When acting as a guest writer, make sure that you are a good communicator and that you provide worthwhile information to your readers. Take the time to respond to their comments and/or emails. The more they feel they know and can trust you, the more likely they will be to follow you on Twitter.
Of course, it’s up to you to ask them to do just that! A great place to include the invitation is in your author bio. I guarantee if you follow these steps, this will gain you more followers, so get started today!
Strategy 3: Using Your “Thank You” Page
The easiest and most effective strategy is the last one. Once you hear it, you’ll wonder why you didn’t think of it yourself- it’s really that simple. I can’t take the credit either, though. It was my friend, Joshua Sloan, the former Director of Online Marketing for the world’s largest and fastest growing hosting company, 1&1 hosting, who shared the idea with me.
To carry it out, you simply set it up so that visitors who fill out your option form, either to request more information or sign up for a newsletter, are redirected to a “thank you” page.
On this page, you then invite them to follow you on Twitter. Remember that these visitors went the extra step to find out more or request more information, and they gave up their contact information in order to do so. This makes it very likely that they will follow you on Twitter if you only ask.
The Choice is Yours:
I’ve laid out my three proven strategies, and they couldn’t be any more simple! Now it’s up to you to put them to work and to make them work for you. I personally guarantee that no matter what you’re promoting – and I mean anything from a Bumbleride indie twin stroller to dental services to bar stools – these strategies will work!
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James Martell is well know for his podcasts and affiliate marketing trainings, as well as outsourcing and a specialist in SEO. James is host of the Affiliate Buzz podcast on WebmasterRadio.FM (the first ever and longest running podcast about the affiliate industry), and creator of the Affiliate Marketers SUPER BootCamp. He lives in White Rock BC, a seaside suburb of Vancouver on west coast of Canada with his wife, Arlene.
Read MoreAffiliate Marketing Fanatics 55: Interviewing Erin Cigich
Podcast: Play in new window | Download
Affiliate Marketing Fanatics – A couple of hyper-caffeinated affiliate marketers (Mike Buechele) and (Trisha Lyn Fawver) talk about all things Affiliate Marketing. From blogging to branding, social media to search, video and more!
You’ve come to love it – our interviews! This go-round we’re interviewing speakers at the upcoming Affiliate Summit East at the New York Hilton in New York City. Today we’re chatting with Erin Cigich about her origins in affiliate marketing & her presentation “Making Affiliate Marketing a Career”. In in this episode we discuss:
- Erin’s ascent to the top at Clickbooth, her origins in marketing , and SEO.
- Determining your strengths to maximize your longevity and stability in affiliate marketing.
- Clickbooth’s new CPC network & staying flexible with your niches and traffic sources.
- Follow Erin on Twitter: @ErinCigich
- Include Erin’s presentation on your calendar, Sunday August 21st at 3:30pm in Sutton (South & Regent)
- Show some love to today’s co-host Eric Nagel! Blog: EricNagel.com & Twitter: @esnagel
Find us on Twitter: @AMF_Podcast, @MikeBuechele & @TrishaLyn. Like us on Facebook! Be old fashioned and just leave us a comment!
Special thanks to GeekCast.fm for hosting Affiliate Marketing Fanatics!
Read MoreSocial Media Pays Off
Whoever said that hanging around social media platforms never helped anyone is flat out lying. I’d like to think of myself as ahead of the curve in most situations. I try to be an early adopter whenever I can now. So I’ve been eager to jump onto the bandwagon with new social platforms like Social Thing and Britekite, most recently. I’m making a point to be a presence in the social media space for two reasons:
- Fun.
- Traffic.
I am geekier than I care to admit most times, and I’ve always been into instant digital communication like email and instant messenger. Which is why I acclimated to Twitter so easily. Making the jump from LiveJournal to MySpace, then later to Facebook was a piece of cake. So I have a lot of fun hanging around talking to people, exchanging ideas, or just exchanging rather meaningless comments. I’m just an online oriented person. Not that I can’t carry on a phone call or face-to-face conversation, I just enjoy the technical aspects of writing. Blame it on the geek in me.
But as I mentioned, the other more beneficial reason for hanging about on these networks has been traffic to my blog here. I’ve always known that my efforts and time spent on Digg and Stumble Upon would eventually pay off. At the same time, I was never worried about whether they would or not since it was the fun that kept me there. Today I decided to check my Analytics account, something I don’t do nearly as often as I should. I found a wonderful sight.
That’s right… my top 5 traffic sources include three social networks. This makes me totally happy that my addiction to these things is paying off. So listen to all of us social media nerds and register your brand names and participate. It’s just one of the many ways that you can make fun your job 🙂
Read MoreDo Directories Help Traffic?
When I first started this blog back on Blogger last summer, I somehow got the idea that listing my blog in as many directories as possible was the way to go. I don’t think I read this anywhere but I think my theory was that as many links I could get to my website as possible would be good. I eventually amassed a very large collection of directory listings in my sidebar. The 80×15 banner was my attribution of choice, which I displayed proudly like a badge of honor.
When I made the switch over to WordPress, I kept the directory listings for awhile but I realized that I didn’t really see any traffic from any of these directories. Most of my traffic comes from various social networks & direct visitors, as it did then as well. So I decided the space was too valuable to clutter up with 20+ little directory buttons. I also felt like the only people benefiting from these buttons and reciprocated links on my blog were the directories – not me.
It’s been a month now that I’ve been on this new home of mine and I’m starting to wonder if I did the right thing. I wonder if that “every little bit helps” method I had before was correct, and I got too full of myself in thinking that I didn’t need these links anymore.
So what have you found with directories? If anyone reading has any experience with listing themselves in the many blog directories there are around there on the net I’d love to hear it – please share!
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